Program

February 17, 2009 [Program List View]

Time Session Speaker Track
8:30 AM -
9:15 AM
[Keynote] Six Degrees of Collaboration Stewart Mader Keynote Presentations
9:15 AM -
10:00 AM
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It? Joe Pulizzi Keynote Presentations
10:30 AM -
11:30 PM
The Mobile Marketing Truth Alex Campbell Web Marketing Strategies, Practices, and Standards
1:00 PM -
1:50 PM
Marketing Survival Strategies for the Attention(less) Economy Jeremy Epstein Web Marketing Strategies, Practices, and Standards
1:00 PM -
1:50 PM
Deep or Shallow Multilingual? David Hobbs Web Design and Technology
2:00 PM -
2:50 PM
Situational Applications: Cost Effective Solutions to Immediate Business Challenges Jonathan Sapir Web Design and Technology
2:00 PM -
2:50 PM
B2B 2.0 - Content Strategy for a YouTube World: White Papers, Widgets and Beyond Jean Fleming Web Marketing Strategies, Practices, and Standards
3:10 PM -
4:00 PM
Instant Brand Messaging: Writing To Be Clicked Lisa Calhoun Web Marketing Strategies, Practices, and Standards
3:10 PM -
4:00 PM
Design Is Content, Too Ken Walters Web Design and Technology
4:10 PM -
5:00 PM
Getting on the Social Media Bandwagon: Redefining Success in the Age of Content Convergence Rahel Anne Bailie Web Marketing Strategies, Practices, and Standards

February 18, 2009

Time Session Speaker Track
8:30 AM -
9:15 AM
The New “No Rules” Of Online Marketing: How Social Media and Content Marketing Changes Everything You Know - And Nothing You Do Robert Rose Keynote Presentations
9:15 AM -
10:00 AM
Start Getting Noticed: Ten Web 2.0 Marketing Techniques You Can Use Today Scott Abel Keynote Presentations
10:30 AM -
11:30 AM
Drive Website Traffic with Effective Keywords Sonny Cohen Web Marketing Strategies, Practices, and Standards
1:00 PM -
1:50 PM
[Case Study] ChicagoPublicLibrary.org - Rebuilding a Website One Book at a Time Kelly Wheeler & Fred Salchli Case Studies
1:00 PM -
1:50 PM
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero Todd O’Neill Web Marketing Strategies, Practices, and Standards
2:00 PM -
2:50 PM
Pros and Cons of Choosing an Open Source CMS to Power Your Next Generation Social Website Bård Farstad Web Marketing Strategies, Practices, and Standards
2:00 PM -
2:50 PM
Kill the Corporate Voice: Your Company's Website on Web 2.0 John Eckman Case Studies
3:10 PM -
4:00 PM
Marketing Campaign Management on the Web: The Current State of Marketing Tools within WCM Systems Tony White Web Marketing Strategies, Practices, and Standards
3:10 PM -
4:00 PM
[Case Study] Using Social Networks To Promote A Book Gary Unger Case Studies
4:15 PM -
5:15 PM
Marketing and PR in a Socially-Connected World: How Technology has Changed the Way We Interact Scott Abel & Andrea Ridder Keynote Presentations