Program

Grid View

Program by Track

Activities

Demonstrations

Keynote Presentations

Web Design and Technology

Web Marketing Strategies, Practices, and Standards

Case Studies

A-Z Program Titles

B2B 2.0 - Content Strategy for a YouTube World: White Papers, Widgets and Beyond

Deep or Shallow Multilingual?

Design Is Content, Too

Getting on the Social Media Bandwagon: Redefining Success in the Age of Content Convergence

Kill the Corporate Voice: Your Company's Website on Web 2.0

Marketing Campaign Management on the Web: The Current State of Marketing Tools within WCM Systems

Start Getting Noticed: Ten Web 2.0 Marketing Techniques You Can Use Today

The Mobile Marketing Truth

[Case Study] ChicagoPublicLibrary.org - Rebuilding a Website One Book at a Time

[Case Study] Using Social Networks To Promote A Book

The Mobile Marketing Truth

Speaker: Alex Campbell
Time: 10:30 AM - 11:30 PM   Date: February 17
Room: Beach
Track: Web Marketing Strategies, Practices, and Standards

Mobile marketing does not lack hype, that’s for sure.  But what is it really like to run a successful mobile marketing campaign?  Right now Vibes has about 1,000 active mobile campaigns running with clients such as Delta Airlines, CBS, Gossip Girl, Subway, Jonas Brothers, and over 40 professional sports teams. Come learn the importance of time, location, and interaction in every mobile program. You’ll learn what it takes to make a great mobile marketing program. In addition to mobile marketing, come learn how new technology like location-based services, the iPhone, and the G1 Android Phone will impact the world over the next few years.