Program

Getting noticed is a challenge for many marketing professionals. Old school marketing approaches no longer provide the best value. A new breed of web-based tools are helping marketers get their messages in front of the right people, at the right time, and in the right format—faster and less expensively than ever before. Attend this lively session to learn ten Web 2.0 marketing techniques you can use today to reach thousands of people interested in what you have to say. Content management evangelist Scott Abel will show how several popular web tools can be used to extend your marketing reach and get your message in front of relevant targets.

Attendees will learn how to leverage content assets including:

Slide decks (conference presentations)
White papers
Articles
Case studies
Blog posts
Podcasts
Webinars

Find out how to take advantage of web -based services that can help you:

Attract new subscribers to your email newsletter
Automatically create and send email newsletters from blog content
Expose your conference presentation slide decks to audiences far larger than the average conference session
Repurpose and extend the reach of your existing content
Find new business opportunities
Position yourself as the expert on any topic