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Web Marketing Strategies, Practices, and Standards
A-Z Program Titles
B2B 2.0 - Content Strategy for a YouTube World: White Papers, Widgets and Beyond
Getting on the Social Media Bandwagon: Redefining Success in the Age of Content Convergence
Kill the Corporate Voice: Your Company's Website on Web 2.0
Marketing Campaign Management on the Web: The Current State of Marketing Tools within WCM Systems
Start Getting Noticed: Ten Web 2.0 Marketing Techniques You Can Use Today
[Case Study] ChicagoPublicLibrary.org - Rebuilding a Website One Book at a Time
Marketing Campaign Management on the Web: The Current State of Marketing Tools within WCM Systems
Speaker: Tony White
Time: 3:10 PM - 4:00 PM Date: February 18
Room: Beach
Track: Web Marketing Strategies, Practices, and Standards
Anyone involved in the purchase or use of a web content management system for online marketing purposes should consider attending this session. We will examine the fundamental requirements, challenges, and goals of organizations in a broad range of industry verticals that are dependent upon their websites for revenue generation and brand protection/promotion. Next, we will take a look at some of the features and functions in current WCM solutions that enable companies to effectively manage online marketing campaigns. While our approach will be vendor-neutral, attendees will leave the session with a working knowledge of the state of marketing campaign tools within the WCM market. Real-world examples will include usage of features such as community forums, customer reviews/ratings, blogs, wikis, online analytics, explicit/implicit personalization, multi-channel branding, “searchandising,” and advertising.