Program
Grid View
Program by Track
Web Marketing Strategies, Practices, and Standards
A-Z Program Titles
B2B 2.0 - Content Strategy for a YouTube World: White Papers, Widgets and Beyond
Getting on the Social Media Bandwagon: Redefining Success in the Age of Content Convergence
Kill the Corporate Voice: Your Company's Website on Web 2.0
Marketing Campaign Management on the Web: The Current State of Marketing Tools within WCM Systems
Start Getting Noticed: Ten Web 2.0 Marketing Techniques You Can Use Today
[Case Study] ChicagoPublicLibrary.org - Rebuilding a Website One Book at a Time
Kill the Corporate Voice: Your Company's Website on Web 2.0
Speaker: John Eckman
Time: 2:00 PM - 2:50 PM Date: February 18
Room: Golf
Track: Case Studies
Companies are made of people. Corporate websites, however, still tend to feel like they’ve been created by robots, designed to eliminate all authentic human touch from their interactions with “outsiders” (aka customers, prospects, partners, potential employees, current employees, etc). What would a website which really represented the people in the company and what they’re doing look like?
This session will focus on those who’ve attempted to go beyond the corporate voice online. We’ll look at some successful and some not-so-successful examples and talk about what an authentic internet footprint looks like in the age of authenticity, mass syndication, and participation. Focus is non-technical, though some discussion of enabling technologies will be included.