Program

Grid View

Program by Track

Activities

Demonstrations

Keynote Presentations

Web Design and Technology

Web Marketing Strategies, Practices, and Standards

Case Studies

A-Z Program Titles

B2B 2.0 - Content Strategy for a YouTube World: White Papers, Widgets and Beyond

Deep or Shallow Multilingual?

Design Is Content, Too

Getting on the Social Media Bandwagon: Redefining Success in the Age of Content Convergence

Kill the Corporate Voice: Your Company's Website on Web 2.0

Marketing Campaign Management on the Web: The Current State of Marketing Tools within WCM Systems

Start Getting Noticed: Ten Web 2.0 Marketing Techniques You Can Use Today

The Mobile Marketing Truth

[Case Study] ChicagoPublicLibrary.org - Rebuilding a Website One Book at a Time

[Case Study] Using Social Networks To Promote A Book

[Case Study] Using Social Networks To Promote A Book

Speaker: Gary Unger
Time: 3:10 PM - 4:00 PM   Date: February 18
Room: Golf
Track: Case Studies

Come hear how unknown first time author Gary Unger took the advice of his publisher and signed up on LinkedIn and immediately started seeing incredible sales from a soft selling strategy. Gary’s book sold out at Amazon, Border and Barnes & Noble using an email campaign and the major social networks. Gary will tell of the successes and failures of his tactics and strategies in marketing his book on a no budget allowance. With the success of Gary’s activities a major market television broadcaster has asked Gary to make his book into a TV show. You’ll hear about the rules Gary broke and some he couldn’t. Gary’s message is fun, exciting and most of all empowering. Learn how you can apply these same strategies to increase sales and awareness of your business or even to improve your “social” standing. Social networking is the “word of mouth” marketing strategy on steroids when done properly.