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B2B 2.0 - Content Strategy for a YouTube World: White Papers, Widgets and Beyond

Deep or Shallow Multilingual?

Design Is Content, Too

Getting on the Social Media Bandwagon: Redefining Success in the Age of Content Convergence

Kill the Corporate Voice: Your Company's Website on Web 2.0

Marketing Campaign Management on the Web: The Current State of Marketing Tools within WCM Systems

Start Getting Noticed: Ten Web 2.0 Marketing Techniques You Can Use Today

The Mobile Marketing Truth

[Case Study] ChicagoPublicLibrary.org - Rebuilding a Website One Book at a Time

[Case Study] Using Social Networks To Promote A Book

[Case Study] ChicagoPublicLibrary.org - Rebuilding a Website One Book at a Time

Speaker: Kelly Wheeler & Fred Salchli
Time: 1:00 PM - 1:50 PM   Date: February 18
Room: Golf
Track: Case Studies

The Chicago Public Library was established in 1873 and today is one of the largest public libraries in the U.S. Its first website was created in 1998. Eight years later they needed a new one.  How did they do it?  The library (which started as a single branch in an abandoned water tank) rebuilt its website with 13 new systems and applications, 1.5 million catalog records and patron services supporting 2.8 million people. 

Attend this session if you are involved in a website development project.  You’ll learn about content management, workflow, training and support.

This presentation will explore the following topics: