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Web Design and Technology

Web Marketing Strategies, Practices, and Standards

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A-Z Program Titles

B2B 2.0 - Content Strategy for a YouTube World: White Papers, Widgets and Beyond

Deep or Shallow Multilingual?

Design Is Content, Too

Getting on the Social Media Bandwagon: Redefining Success in the Age of Content Convergence

Kill the Corporate Voice: Your Company's Website on Web 2.0

Marketing Campaign Management on the Web: The Current State of Marketing Tools within WCM Systems

Start Getting Noticed: Ten Web 2.0 Marketing Techniques You Can Use Today

The Mobile Marketing Truth

[Case Study] ChicagoPublicLibrary.org - Rebuilding a Website One Book at a Time

[Case Study] Using Social Networks To Promote A Book

Day 1

The Mobile Marketing Truth

Speaker: Alex Campbell
Time: 10:30 AM - 11:30 PM
Room: Beach
Experience level: All levels

Deep or Shallow Multilingual?

Speaker: David Hobbs
Time: 1:00 PM - 1:50 PM
Room: Golf
Experience level: Intermediate

B2B 2.0 - Content Strategy for a YouTube World: White Papers, Widgets and Beyond

Speaker: Jean Fleming
Time: 2:00 PM - 2:50 PM
Room: Beach
Experience level: All levels

Design Is Content, Too

Speaker: Ken Walters
Time: 3:10 PM - 4:00 PM
Room: Golf
Experience level: All levels

Getting on the Social Media Bandwagon: Redefining Success in the Age of Content Convergence

Speaker: Rahel Anne Bailie
Time: 4:10 PM - 5:00 PM
Room: Beach
Experience level: All levels

Day 2

Start Getting Noticed: Ten Web 2.0 Marketing Techniques You Can Use Today

Speaker:
Time: 9:15 AM - 10:00 AM
Room: Beach / Golf
Experience level: All levels

[Case Study] ChicagoPublicLibrary.org - Rebuilding a Website One Book at a Time

Speaker: Kelly Wheeler & Fred Salchli
Time: 1:00 PM - 1:50 PM
Room: Golf
Experience level: Intermediate

Kill the Corporate Voice: Your Company's Website on Web 2.0

Speaker: John Eckman
Time: 2:00 PM - 2:50 PM
Room: Golf
Experience level: All levels

Marketing Campaign Management on the Web: The Current State of Marketing Tools within WCM Systems

Speaker: Tony White
Time: 3:10 PM - 4:00 PM
Room: Beach
Experience level: All levels

[Case Study] Using Social Networks To Promote A Book

Speaker: Gary Unger
Time: 3:10 PM - 4:00 PM
Room: Golf
Experience level: All levels