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Tony White, Gilbane Group
Presentation: Marketing Campaign Management on the Web: The Current State of Marketing Tools within WCM Systems
Tony White is the Lead Analyst for the Gilbane Group Web Content Management Practice. Over the past ten years, Tony White has been an analyst at both Giga Information Group (now Forrester Research) and the Yankee Group, and has served in marketing roles at Interwoven and BroadVision. More recently, Tony founded Ars Logica, a high-tech marketing and advisory firm offering a range of strategic and tactical marketing services to software vendors and providing needs-analysis/product-selection support to enterprise clients. In addition to hosting and speaking at analyst, vendor, and user conferences across Europe, North America, and Asia-Pacific, Tony has delivered competitive analyses to the sales forces of companies such as Hewlett-Packard, IBM, and BEA. His clients have included Adobe Systems, Bristol-Myers Squibb, Ford Motor Company, JPMorgan Chase, Qantas Airways, Siemens, and numerous other Global 2000 companies.