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Jean Fleming, Babcock and Jenkins
Presentation: B2B 2.0 - Content Strategy for a YouTube World: White Papers, Widgets and Beyond
Jean Shields Fleming brings over 15 years experience in print and online publishing to her role as content director at Babcock and Jenkins. Former positions include serving as content director for Scholastic.com, editorial director for Curiosity Group, and editor-in-chief for two leading trade magazines. Her content philosophy involves balancing the latest technology with the human need for delight. The result is content that resonates and surprises and achieves its ends—whatever those may be.
Babcock and Jenkins is a relationship marketing agency in Portland, Oregon pioneering Web 2.0 strategy for B2B and high tech companies.