Presenters
Presenters Quick List
Rahel Anne Bailie, Intentional Design Inc.
Presentation: Getting on the Social Media Bandwagon: Redefining Success in the Age of Content Convergence
Rahel Anne Bailie is principal of Intentional Design, a consultancy that focuses on performance improvement for communication products. As a content strategist, Rahel works with organizations to help them recognize the potential of their content assets, and extend the ways they can put those assets to work.
Rahel has worked in business since the 1970s and in communications since the 1990s, giving her an appreciation of ways that organizations can use content to its full potential, and an understanding of the use and consumption of content in B2B and B2C contexts in multiple cultures and contexts. She has worked with content in organizations large and small, and has developed a reputation for her innovative pragmatism. She holds memberships in professional associations such as Content Management Professionals, Usability Professionals Association, Information Architecture Institute, and Society for Technical Communication to stay current in pertinent practice areas.
Michelle Bauer, Common Language, Inc.
Presentation: Marketing and PR in a Socially-Connected World: How Technology has Changed the Way We Interact
Michelle is the Founder and Chief Strategist of Common Language, Inc., a public relations and strategic communications practice located in St. Petersburg, Florida.
Michelle’s marketing communications career spans over twenty years and includes business to consumer, business to business, and nonprofit expertise. A native of New York, she began her career there in a boutique public relations firm whose roster included several prestige art and fashion industry clients such as The Winter Antiques Show and Escada. Since moving to Florida in the 1980s, she has led marketing, communications, and public relations initiatives with organizations such as the Tampa Bay Technology Forum, University of South Florida, Ringling College of Art and Design, Bisk Education, Skyway Capital Partners, Digital Hands, and Catalina Marketing.
Prior to founding Common Language, Michelle was a partner with Sextant Marketing Group, a St. Petersburg-based marketing, public relations, and event management firm. She directed the firm’s strategic communications practice as well as conferences and events. In the early 2000s, she served as the founding Executive Director of the Tampa Bay Technology Forum, a professional association dedicated to growing Tampa Bay’s technology businesses and promoting the region as a major center of entrepreneurship and innovation. During her tenure, the organization grew to nearly 300 member companies serving thousands of professionals in the region’s technology and business communities.
Among the other events Michelle has co-developed and launched are The Florida Tech Transfer Conference, an annual showcase of Florida university and research institute technologies available for licensing and commercialization, and the Sarasota International Design Summit which explores design’s transformational impact on people, places and products and shows how leading organizations are using design as a strategic approach for differentiation and competitive advantage. Her latest conference project is the Florida Boomer Lifestyle Conference taking place in May 2009 in Tampa.
Michelle holds Master of Arts and Bachelor of Arts degrees in English from the University of South Florida. She lives and works in downtown St. Petersburg, Florida.
Bernie Borges, Find and Convert
Presentation: Marketing and PR in a Socially-Connected World: How Technology has Changed the Way We Interact
Bernie Borges is the Chief Find Officer of Find and Convert, a web marketing and search engine optimization agency serving clients nationwide. Find and Convert helps companies drive new business opportunities through the web. Bernie is a podcaster, blogger and frequent speaker on social media trends in business. His forthcoming book: Marketing 2.O: Bridging the Gap Between Seller and Buyer on the Social Web is due in the spring of 2009.
Bernie began his career in enterprise software in New York. During the PC boom years of the 80s Bernie’s career advanced through management positions in Silicon Valley, California. He relocated to Tampa Bay in 1992 and ran marketing for an ERP software company during most of the 90s before joining a fast growing Internet marketing company. During this time, Bernie realized that most businesses struggled with the marketing potential of their web presence. In 2002 Bernie founded a web marketing agency focused on helping companies implement and measure web marketing strategies that deliver measurable business results. Bernie is a native of New York, N.Y, and resides in Palm Harbor, Florida with his wife Jean and daughter Amanda and son Derek.
Alex Campbell, Vibes Media
Presentation: The Mobile Marketing Truth
In 1998, Alex Campbell co-founded Vibes Media with his childhood friend Jack Philbin. In the past decade, Vibes has grown into the largest and most profitable mobile marketing and technology company in the United States. Vibes specializes in creating marketing programs around text messaging and mobile content for the world’s leading brands, artists, teams and venues. In the last 10 years Vibes has executed over 48,000 campaigns in every market in the country.
Campbell has played a pivotal role in pioneering the mobile marketing discipline and educating clients on its value as a viable marketing solution. A leader and visionary, Campbell’s expertise has led to Vibes’ double digit growth every year since 2004. He is an expert in non-traditional and mobile marketing and is a frequent speaker at advertising, marketing, and technology trade shows.
Campbell holds a Bachelor of Science in Economics degree from The Wharton School of the University of Pennsylvania.
John Eckman, Optaros
Presentation: Kill the Corporate Voice: Your Company's Website on Web 2.0
John Eckman is a Practice Director at Optaros, an international consulting and systems integration firm that provides enterprises with online business solutions that leverage the next generation of internet technologies and approaches. He has over a decade of experience planning, designing, and building web applications for organizations ranging from small non-profit community organizations to the multinational corporations.
A member of Content Management Professionals, Eckman has worked with commercial content management system platforms from vendors Interwoven, Microsoft, Ektron and Vignette as well as open source frameworks including Alfresco, Drupal, Joomla!, and others.
Jean Fleming, Babcock and Jenkins
Presentation: B2B 2.0 - Content Strategy for a YouTube World: White Papers, Widgets and Beyond
Jean Shields Fleming brings over 15 years experience in print and online publishing to her role as content director at Babcock and Jenkins. Former positions include serving as content director for Scholastic.com, editorial director for Curiosity Group, and editor-in-chief for two leading trade magazines. Her content philosophy involves balancing the latest technology with the human need for delight. The result is content that resonates and surprises and achieves its ends—whatever those may be.
Babcock and Jenkins is a relationship marketing agency in Portland, Oregon pioneering Web 2.0 strategy for B2B and high tech companies.
David Hobbs, Welchman Pierpoint
Presentation: Deep or Shallow Multilingual?
David Hobbs is a Senior Consultant at Welchman Pierpoint. David uses his extensive experience in managing the conception, implementation, and ongoing maintenance of complex Content Management System (CMS)-driven websites to assist clients in all aspects of Web Operations Management (PDF), including analysis of existing operational and technical processes and the development of strategic roadmaps. For over ten years, David has been coordinating local, national, and international teams to conceive, design and implement complex Internet systems and websites.
Prior to joining Welchman Pierpoint, David served as product manager for the World Bank’s content publishing system, used to publish hundreds of thousands of pieces of content for more than 1,000 World Bank websites in over twenty languages. He wrote the requirements for the multilingual functionality of the World Bank’s custom CMS. Previously, he was CTO of a small web design and strategy company.
Andrea Ridder, Levelsix Marketing and PR
Presentation: Marketing and PR in a Socially-Connected World: How Technology has Changed the Way We Interact
Levelsix was born in 2003 out of Andrea Ridder’s desire to do business more honestly and market products, people and companies with integrity and unforgettable style. It gives her great joy to bring all of her skills together married to technology, great design and shared vision. She extends her hand to the community through service and basic acts of kindness. Andrea’s mission is be more peaceful in the world, do good, important work and have the best time ever. For more information visit levelsixpr.com or you can reach her via telephone at +1 317-863-2550.
Gary Unger, Gary Unger
Presentation: [Case Study] Using Social Networks To Promote A Book
Author, speaker and advertising consultant Gary Unger is a creative powerhouse and gifted humorist driven by his passion to share both gifts with the world. His message is clear: Be yourself and have fun doing it! His clever and insightful style never fails to inspire laughter and deep thought, sparking the fountain of creativity buried in the minds of his readers.
Currently, Unger is an advertising consultant who has worked on creative campaigns for industry titans such as Chick-Fil-A, General Motors and the National Basketball Association. He is the originator of the AutoZone “Get in the Zone” ad campaign, the longest running ad campaign in the history of the company. his work has been featured in numerous publications and has also earned him a place in the Levi Strauss T-Shirt Hall of Fame.
Ken Walters, Duo Consulting
Presentation: Design Is Content, Too
Ken Walters has more than 12 years of interactive design, development and project management experience. He is the Director of Interaction Design with Duo Consulting where he leads information architecture, visual design, interaction design, and front-end development for web content management solutions.
Ken’s focus is on using web standards to improve the user experience and promote usability and accessibility. His work has been featured in Communication Arts, Graphic Design:USA, Graphis and Forbes.com’s Best of the Web.
Tony White, Gilbane Group
Presentation: Marketing Campaign Management on the Web: The Current State of Marketing Tools within WCM Systems
Tony White is the Lead Analyst for the Gilbane Group Web Content Management Practice. Over the past ten years, Tony White has been an analyst at both Giga Information Group (now Forrester Research) and the Yankee Group, and has served in marketing roles at Interwoven and BroadVision. More recently, Tony founded Ars Logica, a high-tech marketing and advisory firm offering a range of strategic and tactical marketing services to software vendors and providing needs-analysis/product-selection support to enterprise clients. In addition to hosting and speaking at analyst, vendor, and user conferences across Europe, North America, and Asia-Pacific, Tony has delivered competitive analyses to the sales forces of companies such as Hewlett-Packard, IBM, and BEA. His clients have included Adobe Systems, Bristol-Myers Squibb, Ford Motor Company, JPMorgan Chase, Qantas Airways, Siemens, and numerous other Global 2000 companies.