Presenters
Presenters Quick List
Scott Abel, The Content Wrangler
Presentation: Start Getting Noticed: Ten Web 2.0 Marketing Techniques You Can Use Today & Marketing and PR in a Socially-Connected World: How Technology has Changed the Way We Interact
Scott Abel is a content management strategist and structured XML content evangelist, whose strengths lie in helping organizations improve the way they author, maintain, and deliver their information assets. His blog, The Content Wrangler, is a popular online resource for technical writers with an interest in content management. Scott’s social networking site, The Content Wrangler Community, is a global network of content professionals that attracts thousands of members from around the world. A founding member of Content Management Professionals, he previously served as Executive Director of the organization.
Scott writes regularly for trade and industry publications, blogs, and newsletters about topics including social media and marketing, online community development, information design and standards, and content management. He also runs several industry events – the Documentation and Training and Web Content conference series.
Rahel Anne Bailie, Intentional Design Inc.
Presentation: Getting on the Social Media Bandwagon: Redefining Success in the Age of Content Convergence
Rahel Anne Bailie is principal of Intentional Design, a consultancy that focuses on performance improvement for communication products. As a content strategist, Rahel works with organizations to help them recognize the potential of their content assets, and extend the ways they can put those assets to work.
Rahel has worked in business since the 1970s and in communications since the 1990s, giving her an appreciation of ways that organizations can use content to its full potential, and an understanding of the use and consumption of content in B2B and B2C contexts in multiple cultures and contexts. She has worked with content in organizations large and small, and has developed a reputation for her innovative pragmatism. She holds memberships in professional associations such as Content Management Professionals, Usability Professionals Association, Information Architecture Institute, and Society for Technical Communication to stay current in pertinent practice areas.
Lisa Calhoun, Write2Market
Presentation: Instant Brand Messaging: Writing To Be Clicked
Lisa Calhoun founded Write2Market in 2003 because she was convinced that now is the time for a new era in business communication. Passionate and evangelical about results-driven writing, she and her team have developed Write2Market into one of the country’s leading content authorities, with citations in USA Today, Wall Street Journal, and BusinessWeek.
Write2Market’s client roster ranges from Fortune 100 firms such as ADP, Kaiser Permanente and Motorola to interactive marketing powerhouses such as FG2. Lisa pursued a degree in professional writing from Baylor University on National Merit Scholarship and graduated summa cum laude in 1994. Her first position was with a small San Antonio ad agency as a copywriter, which led to working with BBDO and Ogilvy Worldwide in Manhattan. Lisa received her MBA from University of Texas with honors in 2003.
Alex Campbell, Vibes Media
Presentation: The Mobile Marketing Truth
In 1998, Alex Campbell co-founded Vibes Media with his childhood friend Jack Philbin. In the past decade, Vibes has grown into the largest and most profitable mobile marketing and technology company in the United States. Vibes specializes in creating marketing programs around text messaging and mobile content for the world’s leading brands, artists, teams and venues. In the last 10 years Vibes has executed over 48,000 campaigns in every market in the country.
Campbell has played a pivotal role in pioneering the mobile marketing discipline and educating clients on its value as a viable marketing solution. A leader and visionary, Campbell’s expertise has led to Vibes’ double digit growth every year since 2004. He is an expert in non-traditional and mobile marketing and is a frequent speaker at advertising, marketing, and technology trade shows.
Campbell holds a Bachelor of Science in Economics degree from The Wharton School of the University of Pennsylvania.
Sonny Cohen, Duo Consulting
Presentation: Drive Website Traffic with Effective Keywords
Sonny Cohen is Director of Internet Marketing Strategy at Duo Consulting, He helps clients develop their online business and marketing strategy. Cohen implements and manages Pay-per-Click and Organic Search Engine Optimization campaigns. He offers consultation and implementation support for permission based email using ExactTarget, Duo’s preferred email service provider.
Since 2002 Sonny has provided strategic online marketing consultation using web analytics to help drive website and business performance. Sonny is a member of the Web Analytics Association, Search Engine Marketing Professionals Organization, the Legal Marketing Association and the Chicago Interactive Marketing Association.
John Eckman, Optaros
Presentation: Kill the Corporate Voice: Your Company's Website on Web 2.0
John Eckman is a Practice Director at Optaros, an international consulting and systems integration firm that provides enterprises with online business solutions that leverage the next generation of internet technologies and approaches. He has over a decade of experience planning, designing, and building web applications for organizations ranging from small non-profit community organizations to the multinational corporations.
A member of Content Management Professionals, Eckman has worked with commercial content management system platforms from vendors Interwoven, Microsoft, Ektron and Vignette as well as open source frameworks including Alfresco, Drupal, Joomla!, and others.
Jeremy Epstein, Profitable Conversations
Presentation: Marketing Survival Strategies for the Attention(less) Economy
A “Marketing Navigator for the Attention Economy,” Jeremy helps companies build conversation-based relationships to generate revenue. Jeremy spent almost 6 years at Microsoft developing revenue-producing communities and authoring one of Microsoft’s most successful marketing blogs (over 110k views/month). A two-time entrepreneur, international business experience in Germany and Japan, and a passionate technologist (don’t get him started), Jeremy’s current clients include Johnson & Johnson and NYT best-selling author, Dan Pink .
You can read his blog or find him on LinkedIn, Facebook, Twitter, Plaxo (among others).
Bård Farstad, eZ systems
Presentation: Pros and Cons of Choosing an Open Source CMS to Power Your Next Generation Social Website
Bård Farstad is one of the co-founders of eZ systems, the software company behind the Open Source Enterprise CMS system eZ publish. He has been working professionally with Open Source since 1999 and is currently living in Porsgrunn, Norway. Farstad is CTO at eZ systems. His background includes a degree in software engineering and electronics and is one of the main software architects behind eZ publish. He has also written several articles for various magazines and is speaking at conferences usually related to Content Management, Open Source and the online media industry. You can reach him at bf at ez dot no.
Jean Fleming, Babcock and Jenkins
Presentation: B2B 2.0 - Content Strategy for a YouTube World: White Papers, Widgets and Beyond
Jean Shields Fleming brings over 15 years experience in print and online publishing to her role as content director at Babcock and Jenkins. Former positions include serving as content director for Scholastic.com, editorial director for Curiosity Group, and editor-in-chief for two leading trade magazines. Her content philosophy involves balancing the latest technology with the human need for delight. The result is content that resonates and surprises and achieves its ends—whatever those may be.
Babcock and Jenkins is a relationship marketing agency in Portland, Oregon pioneering Web 2.0 strategy for B2B and high tech companies.
David Hobbs, Welchman Pierpoint
Presentation: Deep or Shallow Multilingual?
David Hobbs is a Senior Consultant at Welchman Pierpoint. David uses his extensive experience in managing the conception, implementation, and ongoing maintenance of complex Content Management System (CMS)-driven websites to assist clients in all aspects of Web Operations Management (PDF), including analysis of existing operational and technical processes and the development of strategic roadmaps. For over ten years, David has been coordinating local, national, and international teams to conceive, design and implement complex Internet systems and websites.
Prior to joining Welchman Pierpoint, David served as product manager for the World Bank’s content publishing system, used to publish hundreds of thousands of pieces of content for more than 1,000 World Bank websites in over twenty languages. He wrote the requirements for the multilingual functionality of the World Bank’s custom CMS. Previously, he was CTO of a small web design and strategy company.
Stewart Mader, Grow Your Wiki
Presentation: [Keynote] Six Degrees of Collaboration
Stewart Mader works with business, academic, and non-profit organizations to flatten structure and simplify project management, discover, gather and use the valuable knowledge they have, reduce unnecessary email, and improve morale and motivation. He is Chief Consultant and Publisher of Grow Your Wiki, and founded Wikipatterns.com.
He is the author of two books: Wikipatterns, a practical guide to improving productivity and collaboration in your organization and Using Wiki in Education, an online book on wiki use in education and research.
Todd O’Neill, DoingMedia LLC
Presentation: Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Todd O’Neill is an award winning writer, producer, director, interaction designer, information architect and content manager with more than two decades of experience. His professional mission is to help people leverage the power of electronic media to tell their stories.
He founded Doing Media LLC, a communications agency, in 2007, serving a number of consulting, services and manufacturing firms in South Texas. Before striking out on his own Todd had an eight and a half year career at the Fortune 200 financial services firm, USAA. He was the enterprise business contact for web content management, business manager for the website search engine and was part of the original team that put USAA on the Internet in 1999. He owned a successful media production business in Southern California and began his career in the New York metropolitan area as a freelance and staff video producer, director and director of photography.
He has spoken and conducted seminars at conferences across the United States and taught college courses in various aspects of communications and media theory and practice. He has served on the national board of a professional association and has won numerous service awards.
Todd received his M.S in Television Production form Brooklyn College, in New York and a B.A. in Communications from William Paterson University of New Jersey.
Joe Pulizzi, Junta42
Presentation: Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. Recently named American Business Media’s “Custom Media Innovator of the Year,” Joe is the founder of the online media and content marketing community Junta42 and the industry’s #1 vendor matching site Junta42 Match. Joe is also the co-author of the highly-praised Get Content. Get Customers., considered THE handbook for content marketing.
One of content marketing’s foremost thought leaders, Joe sits on the Custom Publishing Council’s (CPC) board of directors and is the former Chairperson at American Business Media (ABM). Joe’s blog, The Content Marketing Revolution, is one of the leading blogs in content marketing and recognized as one of Adage’s Power 150 blogs in the world.
Andrea Ridder, Levelsix Marketing and PR
Presentation: Marketing and PR in a Socially-Connected World: How Technology has Changed the Way We Interact
Levelsix was born in 2003 out of Andrea Ridder’s desire to do business more honestly and market products, people and companies with integrity and unforgettable style. It gives her great joy to bring all of her skills together married to technology, great design and shared vision. She extends her hand to the community through service and basic acts of kindness. Andrea’s mission is be more peaceful in the world, do good, important work and have the best time ever. For more information visit levelsixpr.com or you can reach her via telephone at +1 317-863-2550.
Robert Rose, CrownPeak
Robert Rose Vice President of Marketing and Strategy for CrownPeak. Robert has been providing strategic marketing and technology related consulting for web startups since 1994. Robert joined CrownPeak in 2002 to drive the company’s marketing efforts.
Prior to CrownPeak, Rose served as Vice President, Strategic Planning for Ignited Minds (now Ignited), an advertising agency specializing in the entertainment and consumer electronics sectors. From 1997-2000, he was an Associate Partner with USWebCKS, working as Executive Director of the Entertainment and Media Practice. He has served on the board of the Software Industry Information Association (SIIA), Software Division from 2003 to 2006, and was one of the founding members of the SIIA Executive Council on Software as a Service. He is a frequent speaker at Internet-related conferences, and blogs at blog.contentmanagement.com.
Fred Salchli, Duo Consulting
Presentation: [Case Study] ChicagoPublicLibrary.org - Rebuilding a Website One Book at a Time
A seasoned systems engineer and software development manager, Fred Salchli brings to duo over 16 years of experience in the design, implementation, and management of information technology solutions. Fred has designed and created applications for a range of specialized needs in the public and private sectors and has experience in application architecture, data modeling, database design, implementation and tuning, programming, networking and managing computer operations.
Fred holds a B.A. in Biology with Honors from Skidmore College and an M.S. in Neurobiology and Physiology from Northwestern University where he was on a University Fellowship and completed PhD work in the study of sleep and circadian rhythms. He is currently pursuing a Master of Science in Information Technology in a joint program at Northwestern University’s McCormick School of Engineering and Applied Science and the Kellogg School of Management. He is a member of the Web Analytics Association and CMPros.
Jonathan Sapir, SilverTree Systems, Inc.
Presentation: Situational Applications: Cost Effective Solutions to Immediate Business Challenges
Jonathan Sapir is CEO of SilverTree Systems, Inc., an application development company that specializes in building solutions on the Coghead platform. He has more than 25 years of experience in business and IT alignment, professional service company management, custom software development, software product development, offshore team development and project management. Previously, Jonathan was founder and CEO of SnapActive Corp., which built one of the first mashup tools, and was acquired in 2007 by BOSSdev Inc. Prior to that, he was founder and CEO of InfoPower Systems Inc. for more than a decade where he built the company into a thriving midsize IT consulting firm in Chicago. He has authored numerous industry-related articles in publications like Computerworld and SOA World, and wrote a book in 2003 on the future of IT, Igniting the Phoenix: A New Vision for IT. His blog can be found at http://www.powerinthecloud.com.
Gary Unger, Gary Unger
Presentation: [Case Study] Using Social Networks To Promote A Book
Author, speaker and advertising consultant Gary Unger is a creative powerhouse and gifted humorist driven by his passion to share both gifts with the world. His message is clear: Be yourself and have fun doing it! His clever and insightful style never fails to inspire laughter and deep thought, sparking the fountain of creativity buried in the minds of his readers.
Currently, Unger is an advertising consultant who has worked on creative campaigns for industry titans such as Chick-Fil-A, General Motors and the National Basketball Association. He is the originator of the AutoZone “Get in the Zone” ad campaign, the longest running ad campaign in the history of the company. his work has been featured in numerous publications and has also earned him a place in the Levi Strauss T-Shirt Hall of Fame.
Ken Walters, Duo Consulting
Presentation: Design Is Content, Too
Ken Walters has more than 12 years of interactive design, development and project management experience. He is the Director of Interaction Design with Duo Consulting where he leads information architecture, visual design, interaction design, and front-end development for web content management solutions.
Ken’s focus is on using web standards to improve the user experience and promote usability and accessibility. His work has been featured in Communication Arts, Graphic Design:USA, Graphis and Forbes.com’s Best of the Web.
Kelly Wheeler, Chicago Public Library
Presentation: [Case Study] ChicagoPublicLibrary.org - Rebuilding a Website One Book at a Time
Kelly Wheeler has been doing web production since 2000. She currently specializes in web content management, particularly in use of content management systems to manage high volume websites. From 2006-2008, Kelly worked for the Chicago Public Library as the web content manager and helped lead the website redesign project. Before that, Kelly was the web producer for The Oprah Winfrey Show. She was responsible for the daily production of web pages using Interwoven Teamsite in a television production environment. She also spent over 2 years leading a variety of email marketing projects, specifically related to high-volume lists.
When she’s not cranking out content, you might find her at the Second City Improv Theatre or playing beach volleyball at North Avenue Beach.
Kelly holds a B.B.A. in Marketing from Northwood University.
Tony White, Gilbane Group
Presentation: Marketing Campaign Management on the Web: The Current State of Marketing Tools within WCM Systems
Tony White is the Lead Analyst for the Gilbane Group Web Content Management Practice. Over the past ten years, Tony White has been an analyst at both Giga Information Group (now Forrester Research) and the Yankee Group, and has served in marketing roles at Interwoven and BroadVision. More recently, Tony founded Ars Logica, a high-tech marketing and advisory firm offering a range of strategic and tactical marketing services to software vendors and providing needs-analysis/product-selection support to enterprise clients. In addition to hosting and speaking at analyst, vendor, and user conferences across Europe, North America, and Asia-Pacific, Tony has delivered competitive analyses to the sales forces of companies such as Hewlett-Packard, IBM, and BEA. His clients have included Adobe Systems, Bristol-Myers Squibb, Ford Motor Company, JPMorgan Chase, Qantas Airways, Siemens, and numerous other Global 2000 companies.