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Web Content 2009 Tampa Bay Comes To Clearwater Beach, Florida
Training to Create Creative Jocks
Anyone who has seen the YouTube video of the Diet Coke and Mentos science experiment, which creates an effect that imitates the Bellagio Hotel Fountain display in Las Vegas, must marvel at the creativity of the chemists who thought to use this combination of ordinary materials in an unusual way. The creativity aspect isn’t necessarily in using the multiple nucleation sites of a Mentos, combined with a fizzy soda, to explode, but rather the idea of orchestrating the experiment and adding music. It’s no wonder, then, that the Mentos experiment shows up in performances by the Blue Man Group.
Gary Unger, author of How to Be a Creative Genius, says that creativity is a marathon, and just as marathon runners can participate in a sprint, sprinters can’t reciprocate. He advocates training to bring out your creative side, much as an athlete trains for a competition. Creativity may begin with aptitude, but doesn’t need to be limited to those who were born with that gift. Creativity, particularly in one’s area of expertise, can be developed and put to use in the workplace.
Hear Gary Unger talk about Using Social Networks To Promote A Book, the story behind his own experience, at Web Content 2009 Tampa Bay.
