Recent News
When the Economy Gets Tough, the Tough Get Content
Three Magic Words of Web Marketing: Search Engine Optimization
Training to Create Creative Jocks
Visual Literacy Affects Site Usability
Head In The Clouds? Put Data There Instead
The Tension In A Tug-of-War Needs Two Players
The Many Faces of Library Architecture
Great Design Supports Great Brands
Traffic Is Just Traffic Unless Clicks Turn To Leads
Getting Viewers To Ask For Your Marketing Material
Operations Handling of the Political Layer in the Stack
Multiple Degrees of Communication
Getting Your Message Across in a World of Instant Communication
How the Economic Recession Affects Your Content Mix
Using Social Media to Promote Personal Brand
Call for Presentations Extended: Submit Your Speaking Proposal By August 28
Web Content 2009 Tampa Bay Comes To Clearwater Beach, Florida
Three Magic Words of Web Marketing: Search Engine Optimization
In a world where the elevator pitch is considered the maximum attention span of the average listener, entrepreneur and marketing strategist Sonny Cohen thinks you should be able to explain your business in three words or less. That’s a pretty fast elevator, and it’s called keyword search. When your prospects enter their three magic words into the search engine, then praise their search engine for delivering up just what they needed on the first page, you want to be there.
With more than 25 years experience, Chief Marketing Officer for Duo Consulting, Cohen, educates web professionals about ways to drive business results, with his presentations such as Content is Marketing, So Market Your Content and the Content Matters workshops. Read the white paper: Getting Noticed by Search Engines to learn about the new paradigm in positive attention-getting.
Don’t miss Cohen’s presentation, Drive Website Traffic with Effective Keywords, at Web Content 2009 Tampa Bay.
