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The Tension In A Tug-of-War Needs Two Players
The Request for Proposal (RFP) process, once meant to ensure that corporate and government purchasing was done fairly and efficiently, has developed, over the decades, into an exercise that is often counter-productive to the original intent. Instead of ensuring that a corporation gets the best possible product for the best possible price, the RFP often becomes a powerful tool that serves to source complex technologies ill-suited to being sourced that way. While the RFP may work to purchase light standards, it’s disconcerting when an RFP for light standards is sent out, still bearing the “Track Changes” marks on a few paragraphs, to source a Web content management system. Yet though the issuer has subverted the process, the respondent is required to respond, because not to play the game is to automatically lose.
Tony White has a lot of experience with RFPs, educating clients in how to fashion one and educating vendors in how to respond to one. The result is meant to create an effective way of setting out the requirements, and eliciting responses that are meaningful toward a beneficial decision-making process.
Before getting to the RFP stage, it’s important to understand what a content management system can do, and how to use it towards your marketing campaigns. His session at Web Content Tampa Bay, Marketing Campaign Management on the Web: The Current State of Marketing Tools within WCM Systems, is a must-attend for anyone thinking of acquiring a Web CMS.
