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Getting Your Message Across in a World of Instant Communication
Social networking tools have created an entire new way of communicating with stakeholders. Gone are the days of hiding a PDF white paper behind a firewall and hoping that potential customers will register to get access. The multitude of instant communications channels grab the attention of consumers, from blogs to micro-blogs, from YouTube to games, from widgets to gadgets, from micro-applications to mash-ups. White papers continue to be a great source of information about information that can’t be captured in 140 characters or less, but getting people to the people is a much greater challenge with each day.
An interesting application of some of the newer technologies is the way that politicians have effectively used these challenges to get voters to pay attention to their messages. Jean Fleming dissects the techniques of political marketing to show how their successes can translate into the business world. Jean furthers the discussion with B2B 2.0 – Content Strategy for a YouTube World: White Papers, Widgets and Beyond at Web Content 2009 Tampa Bay.
