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Getting Viewers To Ask For Your Marketing Material
In a world of marketing noise, the key is to cut through the cacophony with some wanted melodies. Among the ironies of marketing is that while users claim to dislike ads, in reality, they only dislike ads for things they don’t want. When the product or service is relevant, users can become quite engaged. With the advent of social marketing, there are more opportunities to keep users engaged.
Vibes Media, a company delivering mobile technologies, has demonstrated how interactive marketing creates engaged users. They have published case studies involving, among others, some of the hottest properties in Hollywood. Alex Campbell, cofounder of Vibes Media, shows how the mobile platform has become the new marketing frontier in his presentation The Mobile Marketing Truth at Web Content 2009 in Tampa Bay.
