Many organizations now rushing to adopt web content management systems (CMS) to support their online strategies think it’s the silver bullet to solve their website challenges and power content-rich applications. But web developers, online marketers and other front-line web pros speak of a fundamental disconnect in the promise of CMS vs. reality.

Industry research and harsh anecdotal evidence indicate that 50% or more CMS projects “fail” in some way: botched implementations, lack of user adoption, soaring project costs, launch delays, ruined SEO and more.

Therein lays the central tenet of The CMS Myth: When it comes to web content management success, it’s not just about the technology. In reality, CMS success hinges on your plan, your people, and your process behind your web content management initiative. CMS isn’t automatically a silver bullet.

This session is presented by two veteran web and CMS experts at interactive agency ISITE Design, and who also publish the blog CMS Myth. It’s designed to help individuals and their organizations understand the CMS Myth, overcome challenges, and learn key opportunities for content management success.

Attendees will walk away with concrete examples of CMS and website strategies to bring back to their organizations for immediate impact, ideas around web governance, information architecture, search engine optimization, social media, editorial process and more. And they’ll learn specific examples of how the Myth has played out in organizations, and how others have followed best practices to avoid common challenges. We’ll solicit best and worst practices from session participants, and use their experiences to illustrate key points of the Myth.

This session will benefit anyone whose job role touches the website, a CMS, or web marketing environment, whether they own a CMS or are planning a CMS deployment. We want to help you avoid those CMS landmines.