Not all web sites are created equal. Some look great, but are hard to use and frustrate the visitor. Others are complex, but are easy to use, while most fall somewhere in the middle.

There’s a lot at stake when designing a web site, after all, for many organizations, it’s the public face of the company - and the first contact that a potential customer will have with them. Some companies throw all the bells and whistles at the site - and then find that it’s just not doing the job. It may be ‘pretty’ but it’s not serving either them or their customers needs.

If a site is hard or frustrating to use, then visual appeal just isn’t enough.

Learn why it’s so important to get the underlying structure of a site right - and how getting it right paves the way for building a web site that works. It’s more than being ‘Just a Pretty Face’.