How your corporate website looks and functions has a powerful impact on your business. A content-rich site where customers can learn about your business is one of the best ways to show them how ready and willing you are to serve their needs. Attendees of this session will learn various methods and strategies to utilize the web to support business strategy and vision. Bachana will provide a detailed and in-depth presentation highlighting the best practices and typical struggles companies have while building and supporting their Web content management strategy.

While content management systems on the market today have similar functionality, it is often difficult for customers to differentiate which is the best solution for their needs. Bachana will offer real-world case studies showcasing both painful and successful examples alike. Through his intuitive knowledge of the industry he will offer how to properly maintain and streamline a web content solution. Additionally, he will share his thoughts on what is needed and what to avoid when selecting a Web content solution for your organization.

Bachana will also explore the impact of Web 2.0—the importance of understanding how to properly integrate blogs, wikis, podcasts, webinars, video, and other user-generated content. Attendees of this presentation will learn about these new interactive tools and how they can be leveraged to deliver personalized, one-to-one experiences as well as broader based communities. 

Topics to be covered:

• Business drivers for the site – site as ‘platform’ for a business, not just a collection of technologies or widgets
• Workflow considerations, including change management aspects
• Business and functional requirements, approaches to information architecture, wireframing, and taxonomies
• Platform considerations based on the organization’s particular requirements or constraints
• Procurement planning
• Implementation management including risk management strategies and project management