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10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Adding Light to a Successful Brand: A Brightfuse Case Study
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Instant Brand Messaging: Writing To Be Clicked
Is He Crazy? The Printed Blog Story
It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Marketing Survival Strategies for the Attention(less) Economy
Personalization: A Multi-Dimensional Approach
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
The Anatomy of a Personalization System: Three Case Studies
Usability Matters ... Or, Why On Earth Did They Design It That Way?
What Makes Them Click?: 5 Paths to Member Engagement
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
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Workshop - 29 Web 2.0 Tools: What They Are, How They Work
Speaker: Darren Barefoot
Time: 1:30 PM - 3:30 PM Date: June 17
Digg, Del.icio.us, RSS, Wikipedia, StumbleUpon...the list of emerging Web 2.0 or ‘social media’ tools is ever-lengthening. What are they? How do they work? How are people using them? How might they apply to the world of web content management? This workshop will demonstrate 29 of the most popular tools and services, and discuss their relevance to the attendees’ work.
Can Web 2.0 Ruin Your Online Marketing: From Ajax To Wikis - Make Sure Your Online Marketing Strategy Doesn't End Up A Dot Bomb
Speaker: Robert Rose
Time: 4:00 PM - 5:00 PM Date: June 17
As stewards of our online messaging—whether through a website, email campaigns, advertising, blogs, et cetera—we are faced with a seemingly endless barrage of new technologies.
If you’re responsible for delivering the web site for your organization - you’re being bombarded with requests for all kinds of new Web 2.0 Features. But, really, what the heck are Web 2.0 Features?
And, just as important is our ability to deliver on the promise of Web 2.0. Don’t forget the overarching lessons of Web 1.0 circa 1997 to 2000: Don’t build technology just because you can (in fact, you shouldn’t really “build” technology ever again, but that’s a different presentation).
In this presentation we’ll unwrap the hype of Web 2.0 and discuss the realities of what these capabilities will mean for your organization. We’ll look specifically at a few Web 2.0 capabilities and some helpful safety tips as you decide when and how to deploy them.
Tales from the Dark Side: Content Management Gone Bad
Speaker: Fred Salchli
Time: 10:15 AM - 12:15 PM Date: June 18
We read and hear so much about best practices for implementing and managing web content management systems in response to what we don’t read or speak about: projects that have gone horribly wrong. Bring your war stories for discussion and thoughtful analysis from our panelists on how to avoid projects that end with a plot twist.
