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10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach

Adding Light to a Successful Brand: A Brightfuse Case Study

Beyond Publishing: Exploring What We Are Really Doing With Web Content

Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices

Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish

Globalizing a CMS-based Website from the Ground Up: How to Design, Develop and Deploy a Website for an International Audience

I Know This Guy Who…: How to Use Your Online Content to be Found and Referred

Instant Brand Messaging: Writing To Be Clicked

Is He Crazy? The Printed Blog Story

It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story

Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling

Marketing Survival Strategies for the Attention(less) Economy

Personalization: A Multi-Dimensional Approach

Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?

Situational Applications: Cost Effective Solutions to Immediate Business Challenges

Six Degrees of Collaboration

The Anatomy of a Personalization System: Three Case Studies

The New “No Rules” Of Online Marketing: How Social Media and Content Marketing Changes Everything You Know - And Nothing You Do

Usability Matters ... Or, Why On Earth Did They Design It That Way?

What Makes Them Click?: 5 Paths to Member Engagement

Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero

[Workshop] Engineering Web Content: A Workshop in Two Parts

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Workshop - 29 Web 2.0 Tools: What They Are, How They Work

Speaker: Darren Barefoot
Time: 1:30 PM - 3:30 PM   Date: June 17

Digg, Del.icio.us, RSS, Wikipedia, StumbleUpon...the list of emerging Web 2.0 or ‘social media’ tools is ever-lengthening. What are they? How do they work? How are people using them? How might they apply to the world of web content management? This workshop will demonstrate 29 of the most popular tools and services, and discuss their relevance to the attendees’ work.

Can Web 2.0 Ruin Your Online Marketing: From Ajax To Wikis - Make Sure Your Online Marketing Strategy Doesn't End Up A Dot Bomb

Speaker: Robert Rose
Time: 4:00 PM - 5:00 PM   Date: June 17

As stewards of our online messaging—whether through a website, email campaigns, advertising, blogs, et cetera—we are faced with a seemingly endless barrage of new technologies. 

If you’re responsible for delivering the web site for your organization - you’re being bombarded with requests for all kinds of new Web 2.0 Features.  But, really, what the heck are Web 2.0 Features?

And, just as important is our ability to deliver on the promise of Web 2.0. Don’t forget the overarching lessons of Web 1.0 circa 1997 to 2000: Don’t build technology just because you can (in fact, you shouldn’t really “build” technology ever again, but that’s a different presentation).

In this presentation we’ll unwrap the hype of Web 2.0 and discuss the realities of what these capabilities will mean for your organization.  We’ll look specifically at a few Web 2.0 capabilities and some helpful safety tips as you decide when and how to deploy them.

Tales from the Dark Side: Content Management Gone Bad

Speaker: Fred Salchli
Time: 10:15 AM - 12:15 PM   Date: June 18

We read and hear so much about best practices for implementing and managing web content management systems in response to what we don’t read or speak about: projects that have gone horribly wrong. Bring your war stories for discussion and thoughtful analysis from our panelists on how to avoid projects that end with a plot twist.

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