Knowing how to drive search engine-referred traffic to your website remains a mystery cloaked in myth. While many website administrators still ignore even the most basic steps to achieving prominence in search engines, some don’t know what role search engine referred traffic contributes to their overall website traffic. We’re going to help you fix that!

In this combination seminar and hands-on workshop, you will learn what makes an effective keyword and how you discover the ones that will work for you. With this understanding of keywords, we will then demonstrate how to deploy keywords in the website.

After this short tutorial, each seminar attendee will follow a step by step process using your data to uncover keywords that will help drive traffic to your site. Once each attendee has defined and evaluated an initial list of keywords, you will then have the opportunity to develop website content utilizing these words.

Attendees should bring a computer with wireless access capability. In anticipation of this session, prepare a list of 2 or 3 websites that are either competitors or who are gaining top search prominence for the words you think to be important.

Digg, Del.icio.us, RSS, Wikipedia, StumbleUpon...the list of emerging Web 2.0 or ‘social media’ tools is ever-lengthening. What are they? How do they work? How are people using them? How might they apply to the world of web content management? This workshop will demonstrate 29 of the most popular tools and services, and discuss their relevance to the attendees’ work.

As stewards of our online messaging—whether through a website, email campaigns, advertising, blogs, et cetera—we are faced with a seemingly endless barrage of new technologies. 

If you’re responsible for delivering the web site for your organization - you’re being bombarded with requests for all kinds of new Web 2.0 Features.  But, really, what the heck are Web 2.0 Features?

And, just as important is our ability to deliver on the promise of Web 2.0. Don’t forget the overarching lessons of Web 1.0 circa 1997 to 2000: Don’t build technology just because you can (in fact, you shouldn’t really “build” technology ever again, but that’s a different presentation).

In this presentation we’ll unwrap the hype of Web 2.0 and discuss the realities of what these capabilities will mean for your organization.  We’ll look specifically at a few Web 2.0 capabilities and some helpful safety tips as you decide when and how to deploy them.

We read and hear so much about best practices for implementing and managing web content management systems in response to what we don’t read or speak about: projects that have gone horribly wrong. Bring your war stories for discussion and thoughtful analysis from our panelists on how to avoid projects that end with a plot twist.