Program-at-a-Glance

Time	Session	Speaker	Track
8:30 AM - 9:15 AM	Beyond Publishing: Exploring What We Are Really Doing With Web Content	Joe Gollner	Keynote
9:15 AM - 10:00 AM	Personalization: A Multi-Dimensional Approach	Ann Rockley	Keynote
10:30 AM - 11:30 AM	Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices	Jerry Silver	Category 2
10:30 AM - 11:30 AM	10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach	Scott Abel	Category 1
1:00 PM - 1:50 PM	Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero	Todd O’Neill	Category 2
1:00 PM - 1:50 PM	Marketing Survival Strategies for the Attention(less) Economy	Jeremy Epstein	Category 1
2:00 PM - 4:00 PM	[Workshop] Engineering Web Content: A Workshop in Two Parts	Joe Gollner	Category 2
2:00 PM - 2:50 PM	The Anatomy of a Personalization System: Three Case Studies	Derek Olson	Category 1
3:10 PM - 4:00 PM	Instant Brand Messaging: Writing To Be Clicked	Lisa Calhoun	Category 1
4:10 PM - 5:00 PM	The New “No Rules” Of Online Marketing: How Social Media and Content Marketing Changes Everything You Know - And Nothing You Do	Robert Rose	Keynote

Time	Session	Speaker	Track
8:30 AM - 9:15 AM	Six Degrees of Collaboration	Stewart Mader	Keynote
9:15 AM - 10:00 AM	Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?	Joe Pulizzi	Keynote
10:30 AM - 11:30 AM	I Know This Guy Who…: How to Use Your Online Content to be Found and Referred	Sonny Cohen	Category 1
10:30 AM - 11:30 AM	Adding Light to a Successful Brand: A Brightfuse Case Study	Liz Harvey	Category 2
1:00 PM - 1:50 PM	Usability Matters ... Or, Why On Earth Did They Design It That Way?	Joern Bodemann	Category 1
1:00 PM - 1:50 PM	Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling	Deane Barker	Category 2
2:00 PM - 2:50 PM	What Makes Them Click?: 5 Paths to Member Engagement	Sherry Budziak	Category 1
2:00 PM - 2:50 PM	Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish	Bård Farstad	Category 2
3:10 PM - 4:00 PM	Situational Applications: Cost Effective Solutions to Immediate Business Challenges	Jonathan Sapir	Category 1
3:10 PM - 4:00 PM	Globalizing a CMS-based Website from the Ground Up: How to Design, Develop and Deploy a Website for an International Audience	Maxwell Hoffmann	Category 1
4:00 PM - 5:00 PM	Is He Crazy? The Printed Blog Story	Joshua Karp	Keynote