Program-at-a-Glance

Program List View

June 15, 2009

Time Session Speaker Track
8:30 AM -
9:15 AM
Beyond Publishing: Exploring What We Are Really Doing With Web Content Joe Gollner Keynote
9:15 AM -
10:00 AM
Personalization: A Multi-Dimensional Approach Ann Rockley Keynote
10:30 AM -
11:30 AM
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices Jerry Silver Category 2
10:30 AM -
11:30 AM
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach Scott Abel Category 1
1:00 PM -
1:50 PM
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero Todd O’Neill Category 2
1:00 PM -
1:50 PM
Marketing Survival Strategies for the Attention(less) Economy Jeremy Epstein Category 1
2:00 PM -
4:00 PM
[Workshop] Engineering Web Content: A Workshop in Two Parts Joe Gollner Category 2
2:00 PM -
2:50 PM
The Anatomy of a Personalization System: Three Case Studies Derek Olson Category 1
3:10 PM -
4:00 PM
Instant Brand Messaging: Writing To Be Clicked Lisa Calhoun Category 1
4:10 PM -
5:00 PM
The New “No Rules” Of Online Marketing: How Social Media and Content Marketing Changes Everything You Know - And Nothing You Do Robert Rose Keynote

June 16, 2009

Time Session Speaker Track
8:30 AM -
9:15 AM
Six Degrees of Collaboration Stewart Mader Keynote
9:15 AM -
10:00 AM
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It? Joe Pulizzi Keynote
10:30 AM -
11:30 AM
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred Sonny Cohen Category 1
10:30 AM -
11:30 AM
Adding Light to a Successful Brand: A Brightfuse Case Study Liz Harvey Category 2
1:00 PM -
1:50 PM
Usability Matters ... Or, Why On Earth Did They Design It That Way? Joern Bodemann Category 1
1:00 PM -
1:50 PM
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling Deane Barker Category 2
2:00 PM -
2:50 PM
What Makes Them Click?: 5 Paths to Member Engagement Sherry Budziak Category 1
2:00 PM -
2:50 PM
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish Bård Farstad Category 2
3:10 PM -
4:00 PM
Situational Applications: Cost Effective Solutions to Immediate Business Challenges Jonathan Sapir Category 1
3:10 PM -
4:00 PM
Globalizing a CMS-based Website from the Ground Up: How to Design, Develop and Deploy a Website for an International Audience Maxwell Hoffmann Category 1
4:00 PM -
5:00 PM
Is He Crazy? The Printed Blog Story Joshua Karp Keynote
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