Program by Day

Content engineering is the application of a rigorous discipline to the task of understanding web content and designing applications that can help people create, manage, share, publish and use that content. In the era of universal connectivity and business globalization, the introduction of efficiency and effectiveness into the tools and techniques used to manage and publish content is long overdue. To be more provocative, the traditional content management and publishing technologies have been largely unsuccessful by any measure. Similarly, the methodologies that have historically been used, if they can be called that, have been woefully deficient.

Among the sources of excitement at this point in time is the emergence of technologies under the loose banner of Web 2.0 that offer new hope that a new level of success can be achieved. But capitalizing on this opportunity will also depend on the adequacy of the some of the underlying technologies, on the affordability of migrating content into more useful forms, on the effectiveness of the delivery strategies employed, and on the completeness of the methodologies being leveraged. Built on over 20 years of innovation in handling electronic content, content engineering, as a framework, set outs proven approaches to designing web content solutions, migrating content assets and exploiting patterns of continuous innovation.

This workshop will be modularized into two parts with part one focusing on the acquisition and enrichment of web content and part two focusing on the delivery of highly personalized and highly intelligent content to a wide range of “consumers”. Both parts of the workshop will leverage real-world case studies to illustrate concepts and to showcase what has been attempted before, for better or for worse.

Engineering Web Content (Web Content 2009)

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