Program by Day
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A-Z Program Titles
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Adding Light to a Successful Brand: A Brightfuse Case Study
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Instant Brand Messaging: Writing To Be Clicked
Is He Crazy? The Printed Blog Story
It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Marketing Survival Strategies for the Attention(less) Economy
Personalization: A Multi-Dimensional Approach
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
The Anatomy of a Personalization System: Three Case Studies
Usability Matters ... Or, Why On Earth Did They Design It That Way?
What Makes Them Click?: 5 Paths to Member Engagement
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Program
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Speaker: Todd O’Neill
Time: 1:00 PM - 1:50 PM Date: June 15
Track: Category 2
Your customers often need super deeds and don’t know where to turn. They may not realize that under your mild mannered exterior lies a Rich Media Superhero.
This session will help you discover the super powers you already have. They are often hidden until a wise mentor shows you how to control them. Learn how to speak the language of rich media creation, how to channel your existing skills and how to load your utility belt to defeat any deadline or project constraint.
Often, it’s just a matter of translating the language of your home planet into the language of rich media. We’ll reveal the vocabulary of rich media so you can communicate more effectively with peers, contractors and vendors.
Through a discussion of rich media creation processes you’ll discover your hidden super powers; what mortals call “transferable skills.” Many of the activities that you do every day have an equivalent activity in the mortal world. Planning and budgeting a project will take on a new energy as you learn how to channel those powers in the rich media world. And you’ll find out about new powers like scripts, storyboards and breakdowns. There may be no limit to your abilities!
Many superheroes rely on a full utility belt of hardware and software to aid them in their search for truth, justice and effective training and documentation. After this session you’ll know how to load your utility belt so you can be a champion. Cameras, editing software, Flash and media streaming can be like a child’s playthings in your capable hands.
Often the most powerful ability is the simplest one. So, we’ll start with a focus on the basics. But if the attendees are ready we’ll discuss stronger super powers.
The question you must answer is: “Are you ready to learn more about your rich media super powers?”
Wait! It’s a bird! It’s a plane! No, it’s you, Rich Media Superhero!

