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Demonstrations

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A-Z Program Titles

10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach

Adding Light to a Successful Brand: A Brightfuse Case Study

Beyond Publishing: Exploring What We Are Really Doing With Web Content

Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices

Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish

Globalizing a CMS-based Website from the Ground Up: How to Design, Develop and Deploy a Website for an International Audience

I Know This Guy Who…: How to Use Your Online Content to be Found and Referred

Instant Brand Messaging: Writing To Be Clicked

Is He Crazy? The Printed Blog Story

It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story

Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling

Marketing Survival Strategies for the Attention(less) Economy

Personalization: A Multi-Dimensional Approach

Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?

Situational Applications: Cost Effective Solutions to Immediate Business Challenges

Six Degrees of Collaboration

The Anatomy of a Personalization System: Three Case Studies

The New “No Rules” Of Online Marketing: How Social Media and Content Marketing Changes Everything You Know - And Nothing You Do

Usability Matters ... Or, Why On Earth Did They Design It That Way?

What Makes Them Click?: 5 Paths to Member Engagement

Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero

[Workshop] Engineering Web Content: A Workshop in Two Parts

Program

What Makes Them Click?: 5 Paths to Member Engagement

Speaker: Sherry Budziak
Time: 2:00 PM - 2:50 PM Date: June 16
Track: Day 2 & Category 1

Information overload creates a struggle for associations trying to brand themselves as an expert in their industry. This session will provide information on how you can provide a personalized experience for your constituents.

Attend this session to find out how you can:

Build trust and community between your organization and your member
Enhance innovation through crowd sourcing and community collaboration
Fuel word of mouth marketing
Gain member understanding from user created content, user engagement, and continuous feedback
Improve member service and satisfaction by enabling a customized Web site experience