Program by Day
Program by Track
A-Z Program Titles
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Adding Light to a Successful Brand: A Brightfuse Case Study
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Instant Brand Messaging: Writing To Be Clicked
Is He Crazy? The Printed Blog Story
It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Marketing Survival Strategies for the Attention(less) Economy
Personalization: A Multi-Dimensional Approach
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
The Anatomy of a Personalization System: Three Case Studies
Usability Matters ... Or, Why On Earth Did They Design It That Way?
What Makes Them Click?: 5 Paths to Member Engagement
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Program
Usability Matters ... Or, Why On Earth Did They Design It That Way?
Speaker: Joern Bodemann
Time: 1:00 PM - 1:50 PM Date: June 16
Track: Day 2 & Category 1
Modern content management systems offer a lot of functionality but only parts of it are used by the actual users. This is the same with almost all modern technological devices and software. This presentation shows the results of the e-Spirit usability research seen from a broad perspective. By using astonishing simple and very funny real word examples we show how the user expectation can be matched to software design. The results can be applied to all kinds of software.
Attendees will learn that:
- Users are not looking for intelligent design of user interfaces but for “cool design” these days. What is “cool design” and why this has changed.
- Users don’t have a usability “problem” with software, but with technology in general. That we as users have already accepted this in a lot of areas but not in the area of software.
- What can be done about both.
