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A-Z Program Titles
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Adding Light to a Successful Brand: A Brightfuse Case Study
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Instant Brand Messaging: Writing To Be Clicked
Is He Crazy? The Printed Blog Story
It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Marketing Survival Strategies for the Attention(less) Economy
Personalization: A Multi-Dimensional Approach
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
The Anatomy of a Personalization System: Three Case Studies
Usability Matters ... Or, Why On Earth Did They Design It That Way?
What Makes Them Click?: 5 Paths to Member Engagement
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Program
The Anatomy of a Personalization System: Three Case Studies
Speaker: Derek Olson
Time: 2:00 PM - 2:50 PM Date: June 15
Track: Category 1
Is your website acting like it’s on a first date instead of a 10th wedding anniversary dinner?
This presentation is aimed at business owners, marketing professionals, user experience engineers, and content contributors who realize that the one-size fits all message of their website doesn’t quite fit anyone.
When does a personalized website add real value to the customer experience? How can you build measurement of this value into personalization systems?
In this presentation, we will:
- Learn how to recognize situations where personalized website content, emails or application functionality might lead to customer delight
- Take a tour of three real world examples, including a detailed look under the hood to see what makes them work
- Hear about some road-tested methods for combining off-the-shelf software with custom development and freeware that won’t break the bank
- Explore both explicit personalization (based on user-submitted data) and implicit personalization (based on “clickstream” info), and how they can be combined
- See first-hand the importance of measurement. We’re talking about traffic, conversions, sales, user behavior, and more.
