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A-Z Program Titles
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Adding Light to a Successful Brand: A Brightfuse Case Study
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Instant Brand Messaging: Writing To Be Clicked
Is He Crazy? The Printed Blog Story
It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Marketing Survival Strategies for the Attention(less) Economy
Personalization: A Multi-Dimensional Approach
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
The Anatomy of a Personalization System: Three Case Studies
Usability Matters ... Or, Why On Earth Did They Design It That Way?
What Makes Them Click?: 5 Paths to Member Engagement
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Program
Personalization: A Multi-Dimensional Approach
Speaker: Ann Rockley
Time: 9:15 AM - 10:00 AM Date: June 15
Track: Keynote
Personalization has made some inroads into web-based materials but now with the advent of XML, structured content, good metadata and XQuery (an XML query language) we can create truly intelligent content that can be easily adapted to our customers needs. This sessions explores how we can take personalized content to the next level.
Traditionally personalized content has been created through the use of metadata and modular content; customers can identify the content they are interested in and the system can automatically assemble it to meet their needs. This can be a laborious process. Now we can create structured content, content where the semantic structure of the information has meaning so that content can be easily identified (e.g., abstract vs just another paragraph). We don’t have to pre-chunk the content any more.
To that structured content we add metadata to identify what the content is applicable to, and a new technology known as XQuery. XQuery is to XML what SQL is to database tables. That is, it is a language for extracting data from XML repositories, just as SQL is a query language for extracting data from relational databases. Throw in full text retrieval and we have the ability to provide personalized content like we never have before.
This will not be a technical how-to session, rather this session will provide an understanding of the opportunities, the concepts and best practices for achieving personalization through a multi-dimensional approach, and how we can provide our customers with a customized experience like they have never had before.
