Program by Day
Program by Track
A-Z Program Titles
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Adding Light to a Successful Brand: A Brightfuse Case Study
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Instant Brand Messaging: Writing To Be Clicked
Is He Crazy? The Printed Blog Story
It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Marketing Survival Strategies for the Attention(less) Economy
Personalization: A Multi-Dimensional Approach
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
The Anatomy of a Personalization System: Three Case Studies
Usability Matters ... Or, Why On Earth Did They Design It That Way?
What Makes Them Click?: 5 Paths to Member Engagement
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Program
Marketing Survival Strategies for the Attention(less) Economy
Speaker: Jeremy Epstein
Time: 1:00 PM - 1:50 PM Date: June 15
Track: Category 1
One of the most influential social scientists of the 20th century, Herbert Simon, remarked that “a wealth of information creates a poverty of attention.” Simon succinctly wraps up the challenges facing marketers in the Internet era. Inundated by information and media from all sides, prospects and clients continue to tune out and ignore traditional marketing tactics and message.
Firms of all sizes (with clients of all sizes) struggle with the central question: How do we effectively cut through all the noise to establish authentic dialogue and relationships and… make money?
Join Jeremy Epstein, a “Marketing Navigator for the Attention Economy,” in a lively, interactive (and remarkable!) presentation that will:
- Help you understand the fundamental macro-societal shifts impacting marketers
- Provide guidelines for how to thrive as a marketer in the new environment
- Share the ground rules for the new marketing
- Educate you on the key concepts of using Social Media as a marketing channel
- Offer suggestions on the first steps on the road to a Word-of-Mouth/Social Media marketing strategy
