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A-Z Program Titles
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Adding Light to a Successful Brand: A Brightfuse Case Study
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Instant Brand Messaging: Writing To Be Clicked
Is He Crazy? The Printed Blog Story
It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Marketing Survival Strategies for the Attention(less) Economy
Personalization: A Multi-Dimensional Approach
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
The Anatomy of a Personalization System: Three Case Studies
Usability Matters ... Or, Why On Earth Did They Design It That Way?
What Makes Them Click?: 5 Paths to Member Engagement
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Program
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Speaker: Deane Barker
Time: 1:00 PM - 1:50 PM Date: June 16
Track: Day 2 & Category 2
One of the things I’ve always been interested in that I find most critical to content management implementations, is the ability (or inability) of a CMS to accurately model your content. Systems vary widely in their ability to accurately reflect the real-world content that they’re intended to manage.
For example:
- How well does a CMS allow you to structure content? Does it have any ability to manage different content types? Through configuration, or through custom module development?
- Can it structure content at all, or is everything an amorphous “page”? What are some common datatypes you might use to model content? What datatypes are offered by various systems?
- Can a system automatically generate input forms for your content? Can it validate these input forms? How usable are the forms?
- How well does a system allow you relate content to other content, and in what ways?
- Can you content pick up properties or attributes from context? Does the content object’s “place” in the content structure of the site allow you to derive information about it?
- Can a system allow you to easily compose content from separate component content objects?
- Can a system let you have repeating properties? Can you create “subcontent” to represent parent-child relationships between content objects?
Time spent on content modeling advance of a project is recouped many times over during the course of the project.
However, the real time-savings comes after implementations when you begin to modify the system. Model your content poorly and you can paint yourself into a corner when you find that 20,000 pages haven’t been structured in such a way that you can find all press releases issued in
October 2004 that mention your discontinued product line.
This session will discuss the theories and best practices behind structuring and modeling your content, an overview of how different CM systems handle this, and best practices to “future proof” your content and maximize its utility both now and into the future.
This session is non-technical – there will be no code samples or information on programming. It will be as practical as possible, full of real-world examples of content modeling problems, anecdotes about what has worked and what hasn’t, and a highly visual analysis of how different content management systems allow you to model content.
