Program by Day
Program by Track
A-Z Program Titles
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Adding Light to a Successful Brand: A Brightfuse Case Study
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Instant Brand Messaging: Writing To Be Clicked
Is He Crazy? The Printed Blog Story
It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Marketing Survival Strategies for the Attention(less) Economy
Personalization: A Multi-Dimensional Approach
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
The Anatomy of a Personalization System: Three Case Studies
Usability Matters ... Or, Why On Earth Did They Design It That Way?
What Makes Them Click?: 5 Paths to Member Engagement
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Program
Is He Crazy? The Printed Blog Story
Speaker: Joshua Karp
Time: 4:00 PM - 5:00 PM Date: June 16
Track: Day 2 & Keynote
Tuesday, January 27th, 2009: 5:00am. It’s 4 degrees without the wind chill. Joshua Karp, six unpaid interns, and a camera crew race between three CTA stations, handing out the very first issue of The Printed Blog, a brand new print newspaper comprised entirely of blogs and online, user-generated content. In the midst of the meltdown of the newspaper industry, this small, completely bootstrapped team, has successfully launched a new print newspaper. A few days later, Time Out Chicago asks, “Is he crazy?”
Later named one of American’s Most Promising Startups by BusinessWeek, The Printed Blog redefined the print industry and the nature of journalism by actually launching a newspaper based on a completely new business model. Going from idea, to launch, to internationally recognized newspaper brand in less than three months, The Printed Blog now publishes nearly 7,000 weekly papers in New York, Los Angeles, and San Francisco, and in four different communities in Chicago (Wicker Park, Lakeview, Loop, and Gold Coast Editions). In March, 2009, Editor & Publisher magazine asked its readers to consider: “Is this really the future of newspapers?”
Come join Joshua Karp as he tells the story of The Printed Blog; the ups and downs, the media frenzy, the business model, and the role of social media, and listen as gives his vision for the future of the newspaper industry. You can decide for yourself, “Is he crazy?” or is The Printed Blog what the future looks like… the newspaper for the next 100 years.
