Program by Day

Business writing is undergoing a revolution. How do you write for results? In a complex messaging environment that includes evolving social media applications as well as more traditional channels, you need an approach to guide authoritative content across multiple message streams. Whether you’re talking Twitter, traditional RSS, Digg, or YouTube, combing the right approach to social media with a goal-driven approach to written content will help your copy deliver business results.

Attendees will learn:

How to define your online messaging strategy - Let’s demystify some of the newer social media outlets, and discuss how to make the best out of your options as well as clarify your goals (blog visibility, website visibility, news, etc). We’ll tour practical, real world examples of organizations of all sizes who are getting it right.
How to write tight - Learn the top four ways you can grab attention in small spaces while still communicating your brand message.
How to look at blogs - Social media doesn’t just have to be about short messages and announcements. Find out if there’s a role for blogging in your organization.
How to consider keywords - You might be wondering if keyword research is worth the time if you’re posting short, sweet headlines—but if your article finds its way to Digg or Stumbleupon, you’ll be glad you considered it.
How to Digg in - How Digg, Stumbleupon, and other bookmarking social media can boost your search engine rankings and deliver a powerful performance in knowledge leadership, as well as garner media attention if you’re lucky (including some specific examples of how this has worked).
How to give and take - Striking the balance between giving content and sharing content. Learn how to use this to your advantage.

Instant Brand Messaging: Writing To Be Clicked

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