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A-Z Program Titles
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Adding Light to a Successful Brand: A Brightfuse Case Study
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Instant Brand Messaging: Writing To Be Clicked
Is He Crazy? The Printed Blog Story
It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Marketing Survival Strategies for the Attention(less) Economy
Personalization: A Multi-Dimensional Approach
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
The Anatomy of a Personalization System: Three Case Studies
Usability Matters ... Or, Why On Earth Did They Design It That Way?
What Makes Them Click?: 5 Paths to Member Engagement
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Program
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Speaker: Joe Gollner
Time: 8:30 AM - 9:15 AM Date: June 15
Track: Keynote
We have moved beyond publishing and now we need to figure out what it is that we are really doing with web content. Many things have changed and behind each change is a history that can be weaved into a larger story and used to explain at least some of what we can now do. What seems critical, though, is that we must acknowledge that we are now longer just publishing content. In fact, we are not just publishing personalized content. We are doing something more. And when we look into this topic more closely we can see that there are more changes visible on the horizon. Looking backwards and forwards, drawing on distant examples and recent experiences, this presentation will try to explain what lies beyond publishing and the tremendous power that is becoming possible.
