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A-Z Program Titles
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Adding Light to a Successful Brand: A Brightfuse Case Study
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Instant Brand Messaging: Writing To Be Clicked
Is He Crazy? The Printed Blog Story
It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Marketing Survival Strategies for the Attention(less) Economy
Personalization: A Multi-Dimensional Approach
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
The Anatomy of a Personalization System: Three Case Studies
Usability Matters ... Or, Why On Earth Did They Design It That Way?
What Makes Them Click?: 5 Paths to Member Engagement
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Program
Adding Light to a Successful Brand: A Brightfuse Case Study
Speaker: Liz Harvey
Time: 10:30 AM - 11:30 AM Date: June 16
Track: Day 2 & Category 2
How big a role did marketing play in propelling CareerBuilder from a virtual unknown to industry leader in just five years? How is CareerBuilder using social networking to strengthen their brand?
Liz Harvey, Sr. Director of Consumer Products for CareerBuilder will discuss the sales and marketing strategies that CareerBuilder.com continues to use as they outpace their industry as well as what changes have been made to their 2009 strategies in response to the economic downturn.
For CareerBuilder, maintaining the leadership position has taken on many different faces. Whether it is improving user experience, continuing to invest in technology that efficiently and effectively connects companies with their next great hires, and/or thinking outside the box, CareerBuilder continues to stay ahead of the competition through forward thinking.
In 2007, CareerBuilder identified a need for its clients to have a stronger presence amongst social networking sites and quickly did something about it by forming a partnership with Facebook which enabled its clients to gain access to the more than 100 million Facebook users. Through ads posted on Facebook, CareerBuilder clients interact and encourage users to interact with their brands and ultimately apply for their open positions. CareerBuilder identified the power of social networking and decided to take it one step further and gave birth to BrightFuse.com.
CareerBuilder launched BrightFuse in February 2008 to give professionals a tool with which they could network and interact easily with other professionals. The overall goal of BrightFuse is to help people as they move through their careers, not just when they are between positions. In this economy, networking can be the one tool that finds a job seeker’s next great opportunity. But, networking can be tricky and sometimes intimidating. BrightFuse is meant to be a resource and CareerBuilder strives to make it just that.
This discussion will use real examples from CareerBuilder, what we learned, expose the pitfalls, and describe best practices as we worked to move the site into the future.
