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A-Z Program Titles
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Adding Light to a Successful Brand: A Brightfuse Case Study
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Instant Brand Messaging: Writing To Be Clicked
Is He Crazy? The Printed Blog Story
It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Marketing Survival Strategies for the Attention(less) Economy
Personalization: A Multi-Dimensional Approach
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
The Anatomy of a Personalization System: Three Case Studies
Usability Matters ... Or, Why On Earth Did They Design It That Way?
What Makes Them Click?: 5 Paths to Member Engagement
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Program
Day 1
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Speaker: Joe Gollner
Time: 8:30 AM - 9:15 AM
Experience level: All levels
Personalization: A Multi-Dimensional Approach
Speaker: Ann Rockley
Time: 9:15 AM - 10:00 AM
Experience level: Intermediate
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Speaker: Jerry Silver
Time: 10:30 AM - 11:30 AM
Experience level: Intermediate
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Speaker: Scott Abel
Time: 10:30 AM - 11:30 AM
Experience level: All levels
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Speaker: Todd O’Neill
Time: 1:00 PM - 1:50 PM
Experience level: Intermediate
Marketing Survival Strategies for the Attention(less) Economy
Speaker: Jeremy Epstein
Time: 1:00 PM - 1:50 PM
Experience level: All levels
[Workshop] Engineering Web Content: A Workshop in Two Parts
Speaker: Joe Gollner
Time: 2:00 PM - 4:00 PM
Experience level: All levels
The Anatomy of a Personalization System: Three Case Studies
Speaker: Derek Olson
Time: 2:00 PM - 2:50 PM
Experience level: All levels
Instant Brand Messaging: Writing To Be Clicked
Speaker: Lisa Calhoun
Time: 3:10 PM - 4:00 PM
Experience level: All levels
The New “No Rules” Of Online Marketing: How Social Media and Content Marketing Changes Everything You Know - And Nothing You Do
Speaker: Robert Rose
Time: 4:10 PM - 5:00 PM
Experience level: All levels
Day 2
Six Degrees of Collaboration
Speaker: Stewart Mader
Time: 8:30 AM - 9:15 AM
Experience level: All levels
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Speaker: Joe Pulizzi
Time: 9:15 AM - 10:00 AM
Experience level: All levels
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Speaker: Sonny Cohen
Time: 10:30 AM - 11:30 AM
Experience level: All levels
Adding Light to a Successful Brand: A Brightfuse Case Study
Speaker: Liz Harvey
Time: 10:30 AM - 11:30 AM
Experience level: All levels
Usability Matters ... Or, Why On Earth Did They Design It That Way?
Speaker: Joern Bodemann
Time: 1:00 PM - 1:50 PM
Experience level: All levels
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Speaker: Deane Barker
Time: 1:00 PM - 1:50 PM
Experience level: All levels
What Makes Them Click?: 5 Paths to Member Engagement
Speaker: Sherry Budziak
Time: 2:00 PM - 2:50 PM
Experience level: All levels
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
Speaker: Bård Farstad
Time: 2:00 PM - 2:50 PM
Experience level: All levels
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
Speaker: Jonathan Sapir
Time: 3:10 PM - 4:00 PM
Experience level: All levels
Globalizing a CMS-based Website from the Ground Up: How to Design, Develop and Deploy a Website for an International Audience
Speaker: Maxwell Hoffmann
Time: 3:10 PM - 4:00 PM
Experience level: All levels
Is He Crazy? The Printed Blog Story
Speaker: Joshua Karp
Time: 4:00 PM - 5:00 PM
Experience level: All levels
