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Presenters

Lisa Calhoun, Write2Market

Presentation: Instant Brand Messaging: Writing To Be Clicked

Lisa Calhoun founded Write2Market in 2003 because she was convinced that now is the time for a new era in business communication. Passionate and evangelical about results-driven writing, she and her team have developed Write2Market into one of the country’s leading content authorities, with citations in USA Today, Wall Street Journal, and BusinessWeek.
Write2Market’s client roster ranges from Fortune 100 firms such as ADP, Kaiser Permanente and Motorola to interactive marketing powerhouses such as FG2. Lisa pursued a degree in professional writing from Baylor University on National Merit Scholarship and graduated summa cum laude in 1994. Her first position was with a small San Antonio ad agency as a copywriter, which led to working with BBDO and Ogilvy Worldwide in Manhattan. Lisa received her MBA from University of Texas with honors in 2003.