Presenters Quick List
Presenters
Scott Abel, The Content Wrangler
Presentation: 10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Scott Abel is a content management strategist and structured XML content evangelist, whose strengths lie in helping organizations improve the way they author, maintain, and deliver their information assets. Scott’s blog, The Content Wrangler, is a popular online resource for technical writers with an interest in content management. Scott’s social networking site, The Content Wrangler Community, is a global network of content professionals that attracts thousands of members from around the world. A founding member of Content Management Professionals, Scott previously served as Executive Director of the organization.
Scott writes regularly for trade and industry publications, blogs, and newsletters. He also co-produces several industry events—including the Web Content conference series—and he is a frequent presenter at content technology symposia.
Deane Barker, Blend Interactive
Presentation: Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Deane Barker has been working in Web development and content management since 1996. As the editor of tech blog Gadgetopia and a partner in Blend Interactive, a content management consultancy, Deane has spent most of the last 10 years examining, dissecting, and re-building content management systems, both commercial and open source.
Joern Bodemann, e-Spirit AG
Presentation: Usability Matters ... Or, Why On Earth Did They Design It That Way?
Jörn Bodemann studied Information Technology at Dortmund University and wrote his final dissertation on the subject of “Problem area analysis for selected medical areas”. After graduating, he was employed as a research assistant at the Fraunhofer Institute for Software and Systems Engineering (ISST), before founding The e-Spirit Company GmbH together with Stefan Walgenbach in 1999. The company was formed with support from adesso AG, which is also based in Dortmund, Germany.
Bodemann was Managing Director of The e-Spirit Company GmbH since the company was first formed. When the company was incorporated under the name e-Spirit AG in 2007, Jörn Bodemann took on the position of Chief Executive of the Management Board. His areas of responsibility include sales, corporate communication, professional services and product and business development.
Sherry Budziak, .orgSource
Presentation: What Makes Them Click?: 5 Paths to Member Engagement
Sherry Budziak, President of .orgSource (http://www.orgsrc.com and http://www.orgcommunity.com) has been assisting associations with their Web site strategies for more than 20 years. She has a unique background in communications, marketing and technology and has extensive experience in providing Web-based technology solutions for organizations. Sherry is an active presenter at the Association Forum, Digital Now and ASAE as well as a frequent author for the Association Forum.
Lisa Calhoun, Write2Market
Presentation: Instant Brand Messaging: Writing To Be Clicked
Lisa Calhoun founded Write2Market in 2003 because she was convinced that now is the time for a new era in business communication. Passionate and evangelical about results-driven writing, she and her team have developed Write2Market into one of the country’s leading content authorities, with citations in USA Today, Wall Street Journal, and BusinessWeek.
Write2Market’s client roster ranges from Fortune 100 firms such as ADP, Kaiser Permanente and Motorola to interactive marketing powerhouses such as FG2. Lisa pursued a degree in professional writing from Baylor University on National Merit Scholarship and graduated summa cum laude in 1994. Her first position was with a small San Antonio ad agency as a copywriter, which led to working with BBDO and Ogilvy Worldwide in Manhattan. Lisa received her MBA from University of Texas with honors in 2003.
Sonny Cohen, Duo Consulting
Presentation: I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Sonny Cohen is Director of Internet Marketing Strategy at Duo Consulting, He helps clients develop their online business and marketing strategy. Cohen implements and manages Pay-per-Click and Organic Search Engine Optimization campaigns. He offers consultation and implementation support for permission based email using ExactTarget, Duo’s preferred email service provider.
Since 2002 Sonny has provided strategic online marketing consultation using web analytics to help drive website and business performance. Sonny is a member of the Web Analytics Association, Search Engine Marketing Professionals Organization, the Legal Marketing Association and the Chicago Interactive Marketing Association.
Jeremy Epstein, Never Stop Marketing
Presentation: Marketing Survival Strategies for the Attention(less) Economy
A “Marketing Navigator for the Attention Economy,” Jeremy helps companies build conversation-based relationships to generate revenue. Jeremy spent almost 6 years at Microsoft developing revenue-producing communities and authoring one of Microsoft’s most successful marketing blogs (over 110k views/month). A two-time entrepreneur, international business experience in Germany and Japan, and a passionate technologist (don’t get him started), Jeremy’s current clients include Johnson & Johnson and NYT best-selling author, Dan Pink.
You can read his blog or find him on LinkedIn, Facebook, Twitter, Plaxo (among others).
Bård Farstad, eZ systems
Presentation: Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
Bård Farstad is one of the co-founders of eZ systems, the software company behind the Open Source Enterprise CMS system eZ publish. He has been working professionally with Open Source since 1999 and is currently living in Porsgrunn, Norway. Farstad is CTO at eZ systems. His background includes a degree in software engineering and electronics and is one of the main software architects behind eZ publish. He has also written several articles for various magazines and is speaking at conferences usually related to Content Management, Open Source and the online media industry. You can reach him via email.
Joe Gollner, Stilo International
Presentation: Beyond Publishing: Exploring What We Are Really Doing With Web Content & [Workshop] Engineering Web Content: A Workshop in Two Parts
Joe Gollner is the Vice President Enterprise Publishing Solutions at Stilo International where he leads a world-class team of specialists in the design, development and delivery of state-of-the-art content processing solutions that leverage the proven OmniMark platform.
Previously, Joe had been the founder and president of XIA Systems Corporations, a firm that he had built up into a leading XML solution integrator and that he sold, in 2004, to Stilo. He has been immersed in the content management and publishing business for over 20 years, in that time implementing dozens of large-scale systems across a wide variety of industry sectors.
A graduate of both Queens University and the University of Oxford, he maintains an online archive of papers and presentations at and he has initiated a fledgling, and somewhat idiosyncratic, blog presence.
Liz Harvey, CareerBuilder
Presentation: Adding Light to a Successful Brand: A Brightfuse Case Study
As Senior Consumer Products Director at CareerBuilder.com, Liz Harvey leads efforts in developing online and offline products to assist the job seeker in their job search and career development. In this role, Harvey conducts research on the needs of job seekers, which includes identifying and growing new business ventures for CareerBuilder. Harvey has increased consumer products revenue by more than 48 percent over the past two years. CareerBuilder.com’s consumer products include CBResume, Resume Direct, Sure Check, Resume Upgrades, FaxResume, Resume Icons, Career Transitions, CBSalary.com, CareerPath.com, BrightFuse.com and DegreeDriven.com.
Prior to joining CareerBuilder.com, Harvey worked in advertising at Moses Anshell as an Asst Client Services Manager. She got her feet wet in the recruitment industry as an Account Representative for Professional Placement, a recruiting and staffing firm. Harvey has her Bachelor’s degree in Marketing from Arizona State University and received an MBA from DePaul University.
Maxwell Hoffmann, Globalization Partners International
Presentation: Globalizing a CMS-based Website from the Ground Up: How to Design, Develop and Deploy a Website for an International Audience
Maxwell Hoffmann has specialized in localization, multilingual publishing, document conversion, XML and process training in the translation industry for over 12 years. He has over 20 years of DTP experience and a Degree in Graphic Arts from California State University, Fresno.
Hoffmann began his career as a commercial artist, moved into digital typesetting, then migrated into training and technical sales support for a variety of UNIX-based publishing software vendors, including Interleaf. He designed and managed large scale publishing solutions in the aerospace, automotive and Life Sciences industries. His clients ranged from Boeing to the National Security Agency.
Hoffmann also served as Product Marketing Manager and Director of Worldwide Sales Training for FrameMaker at Frame Technology. He was designated an Adobe Community Expert on FrameMaker. Hoffmann has created single-source publishing solutions for over 15 years and has trained over 1,300 people on scalable tech doc and website solutions and localization best practices.
Currently, Hoffmann works as Director of Document Globalization Practice for Globalization Partners International.
Joshua Karp, The Printed Blog
Presentation: Is He Crazy? The Printed Blog Story
Joshua Karp is a Chicago-based entrepreneur. With a foundation in technology, then in large-scale program management, and finally in management consulting, Josh officially became an entrepreneur in 2004 when he founded a software-as-a-service company called Freerain Systems Inc. to help government agencies save money. After selling Freerain to its number one competitor in 2007, Josh fell back on his consulting roots while he searched for the next big idea. Deciding to ignore conventional wisdom, Josh started working on The Printed Blog in late November.
Stewart Mader, Grow Your Wiki
Presentation: Six Degrees of Collaboration
Stewart Mader works with business, academic, and non-profit organizations to flatten structure and simplify project management, discover, gather and use the valuable knowledge they have, reduce unnecessary email, and improve morale and motivation. He is Chief Consultant and Publisher of Grow Your Wiki, and founded Wikipatterns.com.
He is the author of two books: Wikipatterns, a practical guide to improving productivity and collaboration in your organization and Using Wiki in Education, an online book on wiki use in education and research.
Todd O’Neill, DoingMedia LLC
Presentation: Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Todd O’Neill is an award winning writer, producer, director, interaction designer, information architect and content manager with more than two decades of experience. His professional mission is to help people leverage the power of electronic media to tell their stories.
He founded Doing Media LLC, a communications agency, in 2007, serving a number of consulting, services and manufacturing firms in South Texas. Before striking out on his own Todd had an eight and a half year career at the Fortune 200 financial services firm, USAA. He was the enterprise business contact for web content management, business manager for the website search engine and was part of the original team that put USAA on the Internet in 1999. He owned a successful media production business in Southern California and began his career in the New York metropolitan area as a freelance and staff video producer, director and director of photography.
He has spoken and conducted seminars at conferences across the United States and taught college courses in various aspects of communications and media theory and practice. He has served on the national board of a professional association and has won numerous service awards.
Todd received his M.S in Television Production form Brooklyn College, in New York and a B.A. in Communications from William Paterson University of New Jersey.
Derek Olson, Foraker Design
Presentation: The Anatomy of a Personalization System: Three Case Studies
Derek Olson is Vice President of Foraker Design in Boulder, Colorado. In addition to scoping new projects as part of his business development role, Derek serves as strategic lead on key Foraker projects. Derek’s typical project role includes application and information architecture, user experience, SEO/SEM, custom search technology, content personalization, and designing custom community / social media applications.
Derek has been with Foraker for going on a decade now, and his prior industry experience also includes ethnographic research, usability testing, and championing the business case for accessible, semantic content.
Derek graduated cum laude with a B.S. in Psychology from the University of Oregon. Derek is a member of the Usability Professionals Association, Information Architecture Institute, Web Analytics Association, and Phi Beta Kappa. You can learn more about what he’s up to at the Foraker Blog.
Joe Pulizzi, Junta42
Presentation: Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. Recently named American Business Media’s “Custom Media Innovator of the Year,” Joe is the founder of the online media and content marketing community Junta42 and the industry’s #1 vendor matching site Junta42 Match. Joe is also the co-author of the highly-praised Get Content. Get Customers., considered THE handbook for content marketing.
One of content marketing’s foremost thought leaders, Joe sits on the Custom Publishing Council’s (CPC) board of directors and is the former Chairperson at American Business Media (ABM). Joe’s blog, The Content Marketing Revolution, is one of the leading blogs in content marketing and recognized as one of Adage’s Power 150 blogs in the world.
Ann Rockley, The Rockley Group Inc.
Presentation: Personalization: A Multi-Dimensional Approach
Ann Rockley is President of The Rockley Group, Inc., a consultancy that has an international reputation for developing customer-centric intelligent content management strategies and component management information architecture. Rockley is a frequent contributor to trade and industry publications and a featured speaker at numerous conferences in North America and Europe.
She has been instrumental in establishing the field in online documentation, single sourcing (content reuse), unified content strategies, and content management best practices. Rockley is co-chair of the OASIS DITA Enterprise Business Documents Subcommittee and hosts the popular Intelligent Content conference. Rockley led Content Management Professionals to a prestigious eContent 100 award in 2005.
Rockley is a Fellow of the Society for Technical Communication and has a Master of Information Science from the University of Toronto. Rockley is the author of the only report surveying XML-based tools CMS Watch XML and Component Content Management Systems and the best-selling book Managing Enterprise Content: A Unified Content Strategy, New Riders Publishing ISBN 0-7357-1306-5.
Robert Rose, CrownPeak
Robert Rose Vice President of Marketing and Strategy for CrownPeak. Robert has been providing strategic marketing and technology related consulting for web startups since 1994. Robert joined CrownPeak in 2002 to drive the company’s marketing efforts.
Prior to CrownPeak, Rose served as Vice President, Strategic Planning for Ignited Minds (now Ignited), an advertising agency specializing in the entertainment and consumer electronics sectors. From 1997-2000, he was an Associate Partner with USWebCKS, working as Executive Director of the Entertainment and Media Practice. He has served on the board of the Software Industry Information Association (SIIA), Software Division from 2003 to 2006, and was one of the founding members of the SIIA Executive Council on Software as a Service. He is a frequent speaker at Internet-related conferences, and blogs at blog.contentmanagement.com.
Jonathan Sapir, SilverTree Systems, Inc.
Presentation: Situational Applications: Cost Effective Solutions to Immediate Business Challenges
Jonathan Sapir is CEO of SilverTree Systems, Inc., an application development company that specializes in building solutions on Force.com. He has more than 25 years of experience in business and IT alignment, professional service company management, custom software development, software product development, offshore team development and project management.
Previously, Jonathan was founder and CEO of SnapActive Corp., which built one of the first mashup tools, and was acquired in 2007 by BOSSdev Inc. Prior to that, he was founder and CEO of InfoPower Systems Inc. for more than a decade where he built the company into a thriving midsize IT consulting firm in Chicago.
He has authored numerous industry-related articles in publications like Computerworld and SOA World, and wrote a book in 2003 on the future of IT, Igniting the Phoenix: A New Vision for IT. You can keep up with Jonathan’s activities by reading his blog. His new book, Power in the Cloud: Building Information Systems at the Edge of Chaos will be available in June, 2009.
Jerry Silver, EMC
Presentation: Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Jerry Silver has over 25 years of IT development and marketing experience, specializing in content management, collaboration, XML, and Web technologies. Jerry spent 15 years at Oracle in a variety of technical roles, most recently as Principal Product Manager of Oracle Application Server Portal. He also served as Director of Product Strategy with content management vendor NCompass Labs, now part of Microsoft, and was Director of Product Management for XMetaL, a leading XML authoring tool. Jerry is currently Lead Product Marketing Manager with EMC Documentum, responsible for XML services in the Documentum Platform.
