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When Serving Clients Also Serves The Brand

Any career coach will tell you that only twenty percent of jobs ever get listed on job boards. An executive career coach will tell you that the higher you are on the corporate ladder, the fewer the positions that get posted. The network kicks in, as corporations look to fill their vacancies with someone they know and trust. In a flat world, the network is no longer the old boys’ network or even a local network. Networks are global, and the concept of six degrees of separation is more like three degrees now.

Young professionals entering the workforce have known no other system but the professional network. However, executives coming back on the job market after an extended period of time may have a harder time adjusting to the new reality. For those who are acclimatizing to job-hunting in a flat world, they can count on career professionals to help guide them. The Career Hub site, with articles such as the one from Liz Harvey, What’s Next in Resumes, is one of the many resources on the Web that provide a perspective from the point of view of potential employers.

Liz Harvey presents Adding Light to a Successful Brand: A Brightfuse Case Study at Web Content 2009, enlightening her audience about the site that helps professionals expand their networks.

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