When the tough get content, it’s not con-tent’ as in contentment. In a depressed economy, discontent is the mood of the day. No, the tough get con’-tent, as in “content is king”.

Robert Rose, the VP of Strategic Planning for CrownPeak, gives his prescription for online marketing success in a tough economy in a video presentation, available from the CrownPeak website.

First, figure out who is visiting. The website remains the key, and using it as an online marketing platform is the goal. To do this, you need to figure out who is coming to your site. After all, visitors are just visitors unless they convert into customers.

Then, feed high-quality content into your site frequently, on a regular basis. Spend money on creating quality content, not just on cool technologies. You want to be sure that your content is optimized, targeted toward the right market, and measured for effectiveness. Rose cautions against personalization, noting that unless you are amongst the publishing giants, hiding your content behind a firewall will work against you.

Finally, Rose warns that you need to keep a look-out for the next big thing; if you don’t experiment and fail occasionally, you’re not pushing yourself.

Rose presents at Web Content 2009 Chicago about some of the New “No Rules” Of Online Marketing: How Social Media and Content Marketing Changes Everything You Know - And Nothing You Do.