Amongst the mass of technologists discussing the pros and cons of the technologies and metrics, Joe Pulizzi talks about the substance rather than the vehicle: content. In his role of Chief Content Officer for Junta 42, he understands the value of content, that it is an asset that serves as the “good stuff” of marketing campaigns. Without the content, the technology has nothing to deliver. Customers and prospects will be drawn in by the quality and usefulness of the content, not the potential of the technology behind the scenes.

Joe discusses how content marketing plays out on a business and personal level in this interview for Business Networking Advice. In this phase of Web 2.0, when corporations are jumping on the social media bandwagon, he warns that matching old marketing techniques with new technologies doesn’t come across as authentic. He will be making a very authentic presentation at Web Content 2009, with Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?