When organizations think of content management, there are a lot of business benefits associated with it. Content re-use, ease of managing translations, improving content accuracy, delivering to multiple sites, or sharing between multiple sites are some of the most common reasons cited. The mention of the marketing benefits - boosting user confidence and customer loyalty by delivering more personalized content, more reliably, rarely gets identified. Yet it’s the benefits of delivering highly-relevant content to site visitors where the greatest marketing benefit is derived.

Bård Farstad understands the benefits of bringing content management to the table as a personalization engine. He brings his expertise to Web Content 2009 Chicago with his presentation on Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish.