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How Social Media and Content Marketing Changes Everything You Know - And Nothing You Do

Feeling 2.Overwhelmed?? You’re not alone, says Robert Rose, Vice President of Marketing and Strategy for CrownPeak. Rose says it’s no surprise there’s confusion surrounding Web 2.0 technologies but he has some ideas how you can harness the power of social media and make it work for you.

“We’re being told that we need to (by tomorrow) develop a blog and a wiki, produce podcasts, provide mechanisms to rate our content and create the new mashup of digg/YouTube/delicious.com and wrap it all in Ajax,” Rose says. “Unfortunately, rushing to implement these new technologies without acknowledging the fact that they should actually serve some marketing function is a bad idea.”

“Really, says Rose, “While content marketing and social media changes everything we know, it should change nothing we do. It’s still about targeting, positioning, segmentation and satisfying human needs.”

At Web Content 2009 Chicago, Rose presents The New “No Rules” Of Online Marketing: How Social Media and Content Marketing Changes Everything You Know - And Nothing You Do. During this featured presentation, Rose will unwrap the hype, define the challenges, and discuss the realities of what new technology really means for digital marketers.

Attend this session to learn:

  • Who are you in a Web 2.0 world
  • What marketing on a social media powered Internet looks like
  • What social media and content marketing really can do for you
  • What impact social media, Web 2.0 and content marketing will have on your business?
  • And, more importantly, what you should be doing before you even think about the technology that powers these technologies
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