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A-Z Program Titles
Adding Dynamite to Dynamic Web Content
Best Project Management Practices in Web Content Management
Content Management Meets Facebook
Core Skills for Content Administrators
Cross-Media 1:1 Marketing: Providing Personalized Content to Drive Sales
Making 2.0 Work For You, Inside and Out
Marketing in a Connected World: The New Rules of Marketing
Maximizing the ROI from Online Marketing
More Than Just Another Pretty Face
Online Content Marketing is the Future of Media
Search to Sale: Marketing in a 2.0 World
Size Doesn’t Matter: How to Build and Maintain Huge CMS Projects
Tales from the Dark Side: Content Management Gone Bad
The CMS Myth: Why Web Content Management Projects Fail and What You Can Do About It
The Many-Armed Starfish: Today and Tomorrow in Social Media
The Next Content Wave: Hypersyndication
Understanding Web Content Management Products, Marketplace, and Trends
Upload, Tag, Share, Discuss: Content Management in the Age of User Participation
Will Your Next Web Platform Be Free?: A Guide to the Open Source Web Content Management Landscape
The Next Content Wave: Hypersyndication
Speaker: Dick CostoloTime: 8:30 AM - 9:15 AM Date: June 17
Track: Chicago 2008 & Keynote Presentations Chicago 2008
With the explosion of AJAX, widgets, and a host of social media sites and tools, it has become increasingly important for content providers to atomize and distribute media away from its originating site. In a world of hypersyndication, how do you build audience, what does it mean to be a publisher, what are the emerging business models, and how does content flow to the right people and places without cannibalizing the content provider’s brand?
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