Adding Dynamite to Dynamic Web Content
Best Project Management Practices in Web Content Management
Content Management Meets Facebook
Core Skills for Content Administrators
Cross-Media 1:1 Marketing: Providing Personalized Content to Drive Sales
Making 2.0 Work For You, Inside and Out
Marketing in a Connected World: The New Rules of Marketing
Maximizing the ROI from Online Marketing
More Than Just Another Pretty Face
Online Content Marketing is the Future of Media
Search to Sale: Marketing in a 2.0 World
Size Doesn’t Matter: How to Build and Maintain Huge CMS Projects
Tales from the Dark Side: Content Management Gone Bad
The CMS Myth: Why Web Content Management Projects Fail and What You Can Do About It
The Many-Armed Starfish: Today and Tomorrow in Social Media
The Next Content Wave: Hypersyndication
Understanding Web Content Management Products, Marketplace, and Trends
Upload, Tag, Share, Discuss: Content Management in the Age of User Participation
Will Your Next Web Platform Be Free?: A Guide to the Open Source Web Content Management Landscape

Running a procurement and evaluation process for a CMS project can be resource intensive and stressful. On top of that, a typical CM professional may only conduct CMS process a few times during their career.
Based on lessons learned from over 350 evaluation processes, this very practical, vendor neutral session will provide hands on tips, insider knowledge and advice to make your life easier and select a CMS that most matches your needs.
Key areas covered are:
Running evaluations can be inefficient and difficult to manage. At worst, your evaluation process, no matter how well intentioned and planed, may offer very little value to the selection process compared to just picking a system at random.
Given the time, money and effort involved, you and your career cannot afford to make the wrong choice. This unique session will provide you with the hands on tips and advice to conduct an efficient and effective selection process, even if it’s your first one.