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Adding Dynamite to Dynamic Web Content

Best Project Management Practices in Web Content Management

Can Web 2.0 Ruin Your Online Marketing: From Ajax To Wikis - Make Sure Your Online Marketing Strategy Doesn't End Up A Dot Bomb

Content Management Meets Facebook

Core Skills for Content Administrators

Cross-Media 1:1 Marketing: Providing Personalized Content to Drive Sales

How Do You Grow Wiki Use?

Making 2.0 Work For You, Inside and Out

Making Web Content Agile

Marketing in a Connected World: The New Rules of Marketing

Maximizing the ROI from Online Marketing

More Than Just Another Pretty Face

Online Content Marketing is the Future of Media

Running an Efficient CMS Evaluation and Procurement Process: Hands-on Tips, Insider Knowledge and Advice

Search to Sale: Marketing in a 2.0 World

Size Doesn’t Matter: How to Build and Maintain Huge CMS Projects

Tales from the Dark Side: Content Management Gone Bad

The CMS Myth: Why Web Content Management Projects Fail and What You Can Do About It

The Many-Armed Starfish: Today and Tomorrow in Social Media

The Next Content Wave: Hypersyndication

Understanding Web Content Management Products, Marketplace, and Trends

Upload, Tag, Share, Discuss: Content Management in the Age of User Participation

Web 2.0 and Web Operations

Will Your Next Web Platform Be Free?: A Guide to the Open Source Web Content Management Landscape

Workshop - 29 Web 2.0 Tools: What They Are, How They Work

Running an Efficient CMS Evaluation and Procurement Process: Hands-on Tips, Insider Knowledge and Advice

Speaker: Piero Tintori
Time: 1:30 PM - 2:30 PM   Date: June 17
Track: Chicago 2008 & Web Design and Technology Chicago 2008

Running a procurement and evaluation process for a CMS project can be resource intensive and stressful. On top of that, a typical CM professional may only conduct CMS process a few times during their career.

Based on lessons learned from over 350 evaluation processes, this very practical, vendor neutral session will provide hands on tips, insider knowledge and advice to make your life easier and select a CMS that most matches your needs.

Key areas covered are:

  • How to efficiently gather your requirements without creating a monstrous requirements document
  • How to structure your RFP/RFT so that it can be evaluated efficiently
  • A look at examples of RFP/RFT documents, what makes them good, bad or ugly?
  • How to pose the right questions to vendors
  • How to evaluate a vendors’ answers and read between the lines
  • Inside the mind of a vendor: how a vendor operates, prices and shows signs of genuine interest in your project
  • How to structure vendor presentations and who to invite
  • How of structure an efficient low risk / high reward “hands on” evaluation of a solution
  • How to check a vendors references and credentials to make sure you’ve selected the right partner
  • What is fair to ask of a vendor and what might be asking too much

Running evaluations can be inefficient and difficult to manage. At worst, your evaluation process, no matter how well intentioned and planed, may offer very little value to the selection process compared to just picking a system at random.

Given the time, money and effort involved, you and your career cannot afford to make the wrong choice. This unique session will provide you with the hands on tips and advice to conduct an efficient and effective selection process, even if it’s your first one.