Joe Pulizzi is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine. Junta42, which launched in 2007, offers a “digg-like” service for marketers, publishers and association professionals who are responsible for content marketing initiatives.

Joe is also president for Z Squared Media, LLC, a content marketing consulting firm for marketers and publishers. Z Squared Media works with clients to create better content, that ultimately helps generate new and lasting revenue streams.

Previously, Joe was vice president of custom media for Penton Media, Inc., the largest independent business-to-business publisher in North America. From 2000 to 2007, Joe worked to develop Penton Custom Media into one of the leaders in b2b custom publishing, developing custom communication programs for top-level b2b brands in a number of vertical industries; including the Chicago Mercantile Exchange, Rockwell Automation, Federal Signal and the American Red Cross. Also during that time, Joe served as editor and publisher of B2B Marketing Trends and publisher of Fire Protection Engineering magazine, as well as managing Penton’s reprints, content syndication and database publishing operations.

In addition to Joe serving as a member of the Custom Publishing Council, he recently served two terms as chairperson of American Business Media’s Custom Media Committee. Pulizzi, voted a Northeast Ohio’s “Top Mover & Shaker under 35” by the Cleveland Professional 20/30 club, is co-author of the book Get Content - Get Customers.

A former public speaking instructor at Penn State University, Joe speaks around North America about the growing importance and influence corporate content has on business decision makers.