Program by Day
Program by Track
A-Z Program Titles
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Adding Light to a Successful Brand: A Brightfuse Case Study
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Instant Brand Messaging: Writing To Be Clicked
Is He Crazy? The Printed Blog Story
It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Marketing Survival Strategies for the Attention(less) Economy
Personalization: A Multi-Dimensional Approach
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
The Anatomy of a Personalization System: Three Case Studies
Usability Matters ... Or, Why On Earth Did They Design It That Way?
What Makes Them Click?: 5 Paths to Member Engagement
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Program
The New “No Rules” Of Online Marketing: How Social Media and Content Marketing Changes Everything You Know - And Nothing You Do
Speaker: Robert Rose
Time: 4:10 PM - 5:00 PM Date: June 15
Track: Keynote
Feeling 2.Overwhelmed?? Business books and blogs on marketing abound. They list the new “rules”, condense everything down to bullets and shout from the rooftops that the Internet has profoundly changed the way we market.
And as digital marketers, we’re being told that we need to (by tomorrow) develop a blog and a wiki, produce podcasts, provide mechanisms to rate our content and create the new mashup of digg/YouTube/delicious.com and wrap it all in Ajax. And, we can be in such a hurry to implement these new technologies that we forget the fact that they should actually serve some marketing function.
In other words, we spend all our time getting the house ready for the party, and we forget to send the invitations.
In fact, we even often forget the basics of our chosen profession. Professor Kotler would be disappointed.
Really, while Content Marketing and Social Media changes everything we know (the 12th Edition of Professor Kotler’s book,
Principles of Marketing was released this year), it should change nothing we do.
It’s still about targeting, positioning, segmentation and satisfying human needs.
Really, the only rule is that there are no rules. Let’s unwrap the hype, and discuss the realities of what new technology really means for digital marketers. Who are you in a Web 2.0 world? What does marketing on a social media powered Internet look like? What can social media and content marketing really do for you? What impact will social media, Web 2.0 and Content Marketing have on your business. And, more importantly, what should you be doing before you even think about the technology that powers these technologies.
Then, specifically, we’ll look at a few capabilities you have at your fingertips today and some helpful safety tips as you decide when and how to deploy them…or not deploy them!
