Program by Day
Program by Track
A-Z Program Titles
10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach
Adding Light to a Successful Brand: A Brightfuse Case Study
Beyond Publishing: Exploring What We Are Really Doing With Web Content
Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices
Building Social Media, Personalization and Relevancy into Open-Source Websites using eZ Publish
I Know This Guy Who…: How to Use Your Online Content to be Found and Referred
Instant Brand Messaging: Writing To Be Clicked
Is He Crazy? The Printed Blog Story
It’s In The Mix: User-Generated Software Documentation - The FLOSS Manuals Story
Just Put That In The Zip Code Field…: The Ins and Outs of Content Modeling
Marketing Survival Strategies for the Attention(less) Economy
Personalization: A Multi-Dimensional Approach
Please Stop Talking about Yourself: Is Your Web Content Killing Your Brand and What to Do About It?
Situational Applications: Cost Effective Solutions to Immediate Business Challenges
The Anatomy of a Personalization System: Three Case Studies
Usability Matters ... Or, Why On Earth Did They Design It That Way?
What Makes Them Click?: 5 Paths to Member Engagement
Who Put the Video in My Content? ...Or How to Become a Video and Rich Media Superhero
Program
Six Degrees of Collaboration
Speaker: Stewart Mader
Time: 8:30 AM - 9:15 AM Date: June 16
Track: Day 2 & Keynote
Fifteen years ago, email was the newest hottest thing that was going to change our lives. And it has. But as any technology matures (read: becomes less new and cool, and more ever-present and old -faithful) bad usage habits start to creep in.
After that momentous cultural shift from not using technology at all to using email, we face a slightly less daunting, but far more important one today: Together, wikis, blogs, and email are a powerhouse for productivity and efficiency, but what’s the appropriate use for each?
How you deploy a wiki or blog platform for a large enterprise is very different from a small business, university, or non-profit. Each has a different structure, projects, and goals. But all share a need to work more efficiently, and reduce the time spent on tedious, uninteresting, and inefficient tasks.
