THE IMPACT OF SOCIAL MEDIA ON WEB MARKETING STRATEGY

Consumers are flooded with information created and delivered using outdated tactics. Poorly-targeted pitches and mass messaging are being replaced by laser-targeted, measurable methods that promise to deliver the right information, to the right people, at the right time, in the right format and language. Web Content 2009 Chicago, the third annual Web Content conference, focused on helping web content pros understand how global organizations are “Delivering Personalized Dynamic Web Content”. Plans are underway for Web Content 2010 Chicago, June 14-15 at Gleacher Center.

FEATURED SPEAKER

Wiki Master Stewart Mader Demystifies The Six Degrees of Collaboration

image Fifteen years ago, email was the newest hottest thing that was going to change our lives. And, it has. But as any technology matures (read: becomes less new and cool, and more ever-present and old -faithful) bad usage habits start to creep in. After that momentous cultural shift from not using technology at all to using email for almost everything, we face a slightly less daunting, but far more important question today: Together, wikis, blogs, and email are a powerhouse for productivity and efficiency, but what’s the appropriate use for each?

Collaboration specialist Stewart Mader, Chief Consultant and Publisher of Grow Your Wiki and founder of Wikipatterns.com will present a featured keynote presentation at Web Content Chicago 2009. In Six Degrees of Collaboration, Mader explores the reasons for deploying a wiki or blog platform, making a distinction between the needs of large enterprise compared to those of smaller businesses, universities, and non-profit organizations. According to Mader, each type of organization has a different structure, projects, and goals. But all share a need to work more efficiently, and to reduce the time spent on tedious, uninteresting, and inefficient tasks.

And Mader knows his stuff. He is the author of two books: Wikipatterns, a practical guide to improving productivity and collaboration in your organization and Using Wiki in Education, an online book on wiki use in education and research.

Presentation: Six Degrees of Collaboration

Read more about Stewart Mader »

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